Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the renewal and development of urban societies.

This book adopts a case study approach to examine a diverse range of events taking place in towns and cities in Europe, Asia and North America. This volume begins by defining and classifying these kinds of events and then verifying if and how they can provide opportunities for cities and towns without the disadvantages of world-famous large events. It concludes by discussing the growing regional scale of urban phenomena and their transition in post-metropolitan spaces.

Planning and Managing Smaller Events: Downsizing the Urban Spectacle will be of interest to government officials and policy makers involved in economic development, urban planning, parks, arts/culture as well as students and researchers interested in urbanism, event management, tourism and recreation.

chapter 1|11 pages

Planning and managing smaller events

Trends, needs and opportunities for downsizing spectacle
ByStefano Di Vita, Mark Wilson

chapter 2|11 pages

Downsizing spectacle

The appeal of smaller events
ByMark Wilson

chapter 3|13 pages

Umbrellas, incubators, mothers, and killers

Four types of relationship between cultural mega-events and small and micro events in heritage-rich European cities
ByZachary Jones, Davide Ponzini

chapter 4|16 pages

Start-ups, business investors, and the flow of music

Contrasting two creative events in Helsinki, Finland
ByTommi Inkinen, Salla Jokela

chapter 5|8 pages

Culture-led small events in Italy

Milano Piano City and Mantova Festivaletteratura
ByCorinna Morandi

chapter 6|12 pages

The Conegliano Valdobbiadene European Wine City 2016

A promotional tool for the Prosecco region in Italy
ByMatteo Basso

chapter 7|13 pages

Living off the Lutherland

Thinking resourcefully about the 500th anniversary of the 1517 Protestant Reformation
ByJacob Blythe

chapter 8|12 pages

Beyond the borders

Lights and shadows of the German IBA’S model
ByFabrizia Berlingieri

chapter 9|20 pages

Beyond the scene

Rethinking event assessment at Montreal’s music festival
ByAnne-Marie Broudehoux, Maxim Bonin

chapter 10|11 pages

Dragon boat festivals

An international collection of events
ByMark Wilson

chapter 11|16 pages

City/Capital of Culture schemes in European medium-sized coastal cities

The cases of Hull (UK) and Pafos (Cyprus)
ByEnrico Tommarchi, Federico Cavalleri