ABSTRACT

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field.

Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video.

Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries.

 

Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at https://www.taylorfrancis.com

chapter |19 pages

Media, industries, research

Problematizing the field

part I|96 pages

Perspectives

chapter 1|19 pages

Assembling production studies

Formative interventions in Britain and Europe

chapter 3|11 pages

Meeting the challenges of media and marketing convergence

Revising critical political economy approaches

chapter 4|10 pages

Why should we care about media policy?

Critical directions in media policy research

chapter 7|11 pages

Critical and cultural?

Production studies as situated storytelling

part II|116 pages

Interventions

chapter 9|11 pages

Industrial media studies

Considering infrastructures for audience manufacture

chapter 12|9 pages

An industry of its own?

Approaching the American comic book industry

chapter 15|10 pages

Global configurations

Re-spatializing labor in contemporary film and television production

chapter 16|11 pages

Producing for small audiences

Smallness and peripherality in the global media industries

chapter 17|9 pages

Currents of change

The unstoppable momentum of the Chinese media industrial complex

chapter 18|11 pages

Bricks, mortar, and media

Understanding the media industries through their buildings

part III|91 pages

Transformations

chapter 20|10 pages

The online television industry

Fragmentation, consolidation, and power

chapter 21|10 pages

Children and the media industries

An overlooked but very special “television” audience

chapter 22|10 pages

Game-changer or a new shape to familiar dynamics?

Netflix and the American indie film sector

chapter 23|14 pages

User as asset, music as liability

The moral economy of the “value gap” in a platform musical economy

chapter 24|10 pages

The digital news industry

The intertwining digital commodities of audiences and news

chapter 27|12 pages

When East Asian media industries are faced with digitalization

Transformation and survival strategies

part IV|99 pages

Intersections

chapter 28|11 pages

Creating that “local connect”

The dubbing of Hollywood into Hindi

chapter 29|11 pages

The Hollywood–Chinawood relationship

Continuities and changes

chapter 3 0|12 pages

TV formats

Transnationalizing television production and distribution

chapter 31|9 pages

From idents to influencers

The promotional screen industries

chapter 32|10 pages

Branded entertainment

A critical review

chapter 34|12 pages

The immersive cinema experience economy

The UK film industry's third sector

chapter 36|11 pages

Sports rights

Global content, national markets, and regulatory issues

part V|73 pages

Practices

chapter 37|10 pages

Writing film industry history

chapter 38|11 pages

Writing the airwaves

Recent trends in histories of US broadcasting

chapter 40|10 pages

Media economics and management as optimization research

Toward a shared methodology

chapter 41|10 pages

Backstage observations

Studying media producers

chapter 4 2|12 pages

Breaking into Hollywood

Strategies for interviewing media producers

chapter 44|10 pages

Interfacing with industry

chapter 45|10 pages

Media industries and audiences

An analytic dialogue

chapter 49|11 pages

Teaching media industries through experiential learning

Pathways to engagement and understanding