ABSTRACT
Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field.
Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video.
Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries.
Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at https://www.taylorfrancis.com
TABLE OF CONTENTS
part I|96 pages
Perspectives
chapter 3|11 pages
Meeting the challenges of media and marketing convergence
chapter 4|10 pages
Why should we care about media policy?
part II|116 pages
Interventions
chapter 15|10 pages
Global configurations
chapter 16|11 pages
Producing for small audiences
chapter 17|9 pages
Currents of change
chapter 18|11 pages
Bricks, mortar, and media
part III|91 pages
Transformations
chapter 21|10 pages
Children and the media industries
chapter 22|10 pages
Game-changer or a new shape to familiar dynamics?
chapter 23|14 pages
User as asset, music as liability
chapter 24|10 pages
The digital news industry
chapter 27|12 pages
When East Asian media industries are faced with digitalization
part IV|99 pages
Intersections
part V|73 pages
Practices