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      Media, Telecommunications and Business Strategy
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      Book

      Media, Telecommunications and Business Strategy

      DOI link for Media, Telecommunications and Business Strategy

      Media, Telecommunications and Business Strategy book

      Media, Telecommunications and Business Strategy

      DOI link for Media, Telecommunications and Business Strategy

      Media, Telecommunications and Business Strategy book

      ByRichard A. Gershon
      Edition 3rd Edition
      First Published 2020
      eBook Published 20 July 2020
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9780429285028
      Pages 396
      eBook ISBN 9780429285028
      Subjects Economics, Finance, Business & Industry, Humanities
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      Gershon, R.A. (2020). Media, Telecommunications and Business Strategy (3rd ed.). Routledge. https://doi.org/10.4324/9780429285028

      ABSTRACT

      As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. 

      With today’s dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video-streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership.

      Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time.

      TABLE OF CONTENTS

      part Part I|232 pages

      The Media and Telecommunications Industry Structure

      chapter 1|24 pages

      Media and Telecommunications Economics

      Principles of Market Structure, Business Conduct, Supply and Pricing
      ByRichard A. Gershon

      chapter 2|41 pages

      Broadcast Television

      ByRichard A. Gershon

      chapter 3|31 pages

      Cable Television

      ByRichard A. Gershon

      chapter 4|13 pages

      Over-the-Top Video-streaming Services

      ByRichard A. Gershon

      chapter 5|36 pages

      Digital Voice Telephony and the Economics of Information Delivery

      ByRichard A. Gershon

      chapter 6|31 pages

      Cellular Telephone, Satellite and Wireless Communication

      ByRichard A. Gershon

      chapter 7|33 pages

      Digital Lifestyle

      Electronic Commerce and Social Media
      ByRichard A. Gershon

      chapter 8|21 pages

      Transnational Media and Telecommunications

      ByRichard A. Gershon

      part Part II|128 pages

      Media Management and Telecommunications

      chapter 9|16 pages

      Media Management and Telecommunications

      Principles of Management Theory and Application
      ByRichard A. Gershon

      chapter 10|25 pages

      Media Management and Strategic Planning

      ByRichard A. Gershon

      chapter 11|22 pages

      Innovation and Technology Management

      ByRichard A. Gershon

      chapter 12|26 pages

      Media, Telecommunications and Financial Management

      ByRon Rizzuto, Michael O. Wirth

      chapter 13|21 pages

      Media and Telecommunications Marketing

      ByHeidi Hennink-Kaminski

      chapter 14|16 pages

      Leadership and Change Management

      ByRod Rightmire, Richard A. Gershon
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