This edited volume provides one of the most formidable critical inquiries into public diplomacy’s relationship with hegemony, morality and power. Wherein, the examination of public diplomacy’s ‘frontiers’ will aid scholars and students alike in their acquiring of greater critical understanding around the values and intentions that are at the crux of this area of statecraft.
For the contributing authors to this edited volume, public diplomacy is not just a political communications term, it is also a moral term within which actors attempt to convey a sense of their own virtuosity and ‘goodness’ to international audiences. The book thereby provides fascinating insight into public diplomacy from the under-researched angle of moral philosophy and ethics, arguing that public diplomacy is one of the primary vehicles through which international actors engage in moral rhetoric to meet their power goals.
The Frontiers of Public Diplomacy is a landmark book for scholars, students and practitioners of the subject. At a practical level, it provides a series of interesting case studies of public diplomacy in peripheral settings. However, at a conceptual level, it challenges the reader to consider more fully the assumptions that they may make about public diplomacy and its role within the international system.
TABLE OF CONTENTS
part Part I|52 pages
The First Frontier: Understanding Public Diplomacy
chapter 81|16 pages
Hegemony, Morality and Power
chapter 2|17 pages
Communications Technologies and Public Diplomacy
part Part II|56 pages
The Second Frontier: Early Public Diplomats and Their Innovations during the Collapse of Colonialism
chapter 604|17 pages
Hegemonic Communications with Colonial Subjects
chapter 5|18 pages
Colonial Subjects as Hegemonic Actors
chapter 6|19 pages
Non-governmental Public Diplomacy Networks
part Part III|44 pages
The Third Frontier: Emergent Forces in Contemporary Public Diplomacy
chapter 8|15 pages
India's Public Diplomacy Re-posturing
part Part IV|53 pages
The Fourth Frontier: Public Diplomacy at the Edge of the World