This edited volume provides one of the most formidable critical inquiries into public diplomacy’s relationship with hegemony, morality and power. Wherein, the examination of public diplomacy’s ‘frontiers’ will aid scholars and students alike in their acquiring of greater critical understanding around the values and intentions that are at the crux of this area of statecraft.

For the contributing authors to this edited volume, public diplomacy is not just a political communications term, it is also a moral term within which actors attempt to convey a sense of their own virtuosity and ‘goodness’ to international audiences. The book thereby provides fascinating insight into public diplomacy from the under-researched angle of moral philosophy and ethics, arguing that public diplomacy is one of the primary vehicles through which international actors engage in moral rhetoric to meet their power goals.

The Frontiers of Public Diplomacy is a landmark book for scholars, students and practitioners of the subject. At a practical level, it provides a series of interesting case studies of public diplomacy in peripheral settings. However, at a conceptual level, it challenges the reader to consider more fully the assumptions that they may make about public diplomacy and its role within the international system.

chapter |6 pages


part I|52 pages

The First Frontier: Understanding Public Diplomacy

chapter 81|16 pages

Hegemony, Morality and Power

A Gramscian Theoretical Framework for Public Diplomacy

chapter 2|17 pages

Communications Technologies and Public Diplomacy

A History of the Tools of Statecraft

chapter 3|17 pages

Education Beyond Borders

Explaining the Frontiers of Public Diplomacy's Core

part II|56 pages

The Second Frontier: Early Public Diplomats and Their Innovations during the Collapse of Colonialism

chapter 604|17 pages

Hegemonic Communications with Colonial Subjects

British Public Diplomacy in Colonial India

chapter 5|18 pages

Colonial Subjects as Hegemonic Actors

V. S. Srinivasa Sastri's 1922 Public Diplomacy Tour of British Dominion Territories

chapter 6|19 pages

Non-governmental Public Diplomacy Networks

The Indian National Congress and US Public Opinion, 1914–1947

part III|44 pages

The Third Frontier: Emergent Forces in Contemporary Public Diplomacy

chapter 1167|14 pages

China's “Exceptional” Public Diplomacy

Dressing up the Dragon

chapter 8|15 pages

India's Public Diplomacy Re-posturing

The BJP's Use of Yoga within Its Political Communications

chapter 9|13 pages

Cities as Public Diplomacy Actors

Combining Moral “Good” with Self-interest

part IV|53 pages

The Fourth Frontier: Public Diplomacy at the Edge of the World

chapter 16010|15 pages

Public Diplomacy at the Top of the World

Sub-state Communications between Russia's North-west and Its European Neighbours

chapter 11|19 pages

Outsourcing Public Diplomacy Operations

Neoliberalism and the Communications of the United Nations since the End of the Cold War

chapter 12|17 pages

Public Diplomacy on the Frontiers of Madness

North Korea and the Hegemonic Coalition

chapter |4 pages