Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.

This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness.

This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students.

part I|32 pages

Overview and Context

chapter 1|14 pages

Complex and Challenging Crises

A Call for Solutions

chapter 2|16 pages

The Evolving Complexity of Crisis Issues

The Role of Crisis History

part II|44 pages

Most Challenging Organizational Crises

chapter 3|17 pages

Corporate Crises

Sticky Crises and Corporations

chapter 4|11 pages

Connected in Crisis

How Nonprofit Organizations Can Respond and Refocus

chapter 5|14 pages

Media Relations for Government/Public Affairs Crises

Ethical and Unethical Components of Scandal and Spin

part III|33 pages

Most Challenging Public Crises

chapter 6|13 pages

A Promising but Difficult Domain

Complex Health-related Crises and Academic-Professional Collaboration

part IV|52 pages

Crises Amplified by Media and Aggravated by Misinformation

chapter 8|17 pages

Managing Misinformation and Conflicting Information

A Framework for Understanding Misinformation and Rumor

chapter 9|19 pages

Technology and Social Media

Challenges and Opportunities for Effective Crisis and Risk Communication

part V|68 pages

What Can Crisis Theories Do (Better) for Practice?

chapter 12|17 pages

Managing Complexity

Insights from the Contingency Theory of Strategic Conflict Management

chapter 13|16 pages

Calming Giants in the Earth

The Internalization, Distribution, Explanation, and Action (IDEA) Model as Strategic Communication in Crises with Competing Narratives

part VI|20 pages

Looking Ahead and Trekking Forward Together