The past decade has brought dramatic changes to the publishing industry. Publishing companies merged with one another or were bought by larger companies or media conglomerates; mergers and acquisitions crossed national boundaries and language barriers; technological advances altered the publication process and made available new media and the re-examination of the established print media. This volume examines these changes and illuminates the various prospects for the future of publishing in the coming decade.

part I|95 pages

Historical Analysis

chapter 2|32 pages

From Art to Corporation: Harry N. Abrams, Inc., and the Cultural Effects of Merger

ByLinda E. Connors, Sara Lynn Henry, Jonathan W. Reader

chapter 3|22 pages

Uneasy Lie the Heads: New American Library in Transition

ByThomas L. Bonn

chapter 4|25 pages

The Cultural Meaning of Concentration in Publishing

ByElizabeth Long

part II|55 pages

The Future Impact of Concentration

chapter 6|8 pages

Consolidation in Publishing and Allied Industries

ByRobert E. Baensch

chapter 8|8 pages

Can Small Publishers Survive…And Who Cares?

ByJohn Huenefeld

chapter 9|7 pages

The Media Megamerger Wave of the 1980s: What Happened?

ByJ. Kendrick Noble

part III|63 pages

The Meaning of Internationalization

chapter 10|6 pages

Post-1992 Europe: History and Implications

ByFred Kobrak

chapter 12|4 pages

Global Publishing in the 1990s

ByRobert J. Jachino

chapter 14|3 pages

Publishing and Printing in Italy and the Single Internal Market

ByGianni Merlini

chapter 15|5 pages

The Place of Multimedia Groups in the World of Publishing

ByYves Sabouret

chapter 16|10 pages

The Publishing Industry and the Single European Market

ByGermán Sánchez Ruipérez

chapter 17|7 pages

European Media Markets in the 1990s

ByMark Wössner