The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism.

This Companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists.

The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture.

chapter 1|9 pages


In the juncture of media convergence and tourism – towards a research agenda

part I|70 pages

Critical and conceptual entrance points to the field

chapter 2|7 pages

Invited contribution – the Janus face of transmedia tourism

Towards a logistical turn in media and tourism studies

chapter 3|7 pages

Invited contribution – mind the gap

Interdisciplinary approaches to media and tourism

chapter 5|9 pages

Cinematic tourism in a time of media convergence

A spatial framework

chapter 7|8 pages

Confronting the gaze, gripping the virtual

A cultural materialist perspective on cinema-tourism studies 1

chapter 8|10 pages

Promoting cultural heritage in a post-digital context

A speculative future for the online archive

chapter 9|10 pages

Physical digital labour and the commoditisation of cultural sites

Mediatising tourism through social mapping

part II|81 pages

Mediatized places and spaces

chapter 13|10 pages

Tourism and popcorns

The role of feature films in branding and marketing destination New Zealand

chapter 14|11 pages

Official destination websites

A place’s showcase to the world

chapter 15|10 pages

Doing as directed

Analysing representations of travel in contemporary Bollywood cinema

chapter 16|11 pages

Representation of food and tourism in legacy media

Rediscovering the roots

chapter 17|9 pages

Liminality and the stranger

Understanding tourists and their landscapes through True Detective

part III|92 pages

Circle of representation

chapter 18|11 pages

Co-creation constrained

Exploring gazes of the destination on Instagram

chapter 19|11 pages

Representations of a Green Ireland

A case study of global franchises Star Wars and Game of Thrones

chapter 21|9 pages

Rewriting history, revitalizing heritage

Heritage-based contents tourism in the Asia-Pacific region

chapter 22|9 pages

Challenges of film-induced tourism in Croatia

From Winnetou to Game of Thrones

chapter 23|10 pages

Beaten tracks

Belatedness and anti-tourism in guidebooks

chapter 24|10 pages

Film tourism and a changing cultural landscape for New Zealand

The influence of Pavlova Westerns

chapter 26|9 pages

Tourists’ filmic representations on YouTube

A case study analysis of two mediatized visits to the Mursi in Ethiopia

part IV|91 pages

Tourists as media producers

chapter 27|10 pages

Star gazing

The nexus and disparity between the media, tourism, and cultural heritage in Ireland

chapter 28|10 pages

Commemorating popular media heritage

From shrines of fandom to sites of memory

chapter 29|10 pages

Media tourism, culinary cultures, and embodied fan experience

Visiting Hannibal’s Florence

chapter 30|10 pages

Scene hunting for anime locations

Otaku tourism in Cool Japan

chapter 31|10 pages


Fan-curated exhibitions as tourist attractions

chapter 33|10 pages

I came, I saw, I selfied

Travelling in the age of Instagram

chapter 34|11 pages

The mediatization of Sherlock Holmes

Autoethnographic observations on literary and film tourism

chapter 35|9 pages

Cultural intimacy of fans/travellerS

Popular culture and the politics of classification

part V|87 pages

Transmedia tourism

chapter 37|13 pages

Evaluating multiple portrayals of destination image

Assessing, categorising, and authenticating visuals on Facebook posted by national tourism organisations

chapter 38|10 pages

The digital tourist bureau

Challenges and opportunities when transferring to a digital value creation

chapter 42|10 pages

Online and on tour

The smartphone effect in transmedia contexts

chapter 43|10 pages

Smartphone as the invisible backpack

The impact of smartphone on Chinese backpackers’ mobility pattern

part |9 pages


chapter 44|7 pages

Afterword – participatory placemakers

Socio-spatial orderings along the nexus of tourism and media