This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of modern sports to today, sports have become more and more commercial, global, and universally understood as important parts of economies, cultures, and political debates. The 2018 thawing of relations on the Korean Peninsula, and between North Korea and the USA, can be attributed in part to the inclusive practices of the Winter Olympics; yet the Russian doping scandal and the ramifications from that suggest that a new Cold War in sport has emerged which is played out in social media as well as in diplomatic circles. Beyond the elite levels, however, sport is key to social identification and cultural capital building, and for social integration. Regardless of how we view sport, it is clear that it is a powerful social technology with the ability to transform society and influence political and economic debates.

The chapters in this book were originally published in special issues in Sport in Society.

chapter |4 pages


The twenty-first-century SportsWorld: global markets and global impact
ByJohn Nauright, Steven Pope

chapter 1|17 pages

Contested epistemology: theory and method of international sport studies

ByMark Falcous, Douglas Booth

chapter 2|14 pages

Revisiting Gustave Le Bon’s crowd theory in light of present-day critique

ByRasmus Beedholm Laursen, Verner Møller

chapter 6|9 pages

Leveraging participation in Olympic sports: a call for experiential qualitative case study research

ByBarrick Simon, Heather L. Mair, Luke R. Potwarka

chapter 7|11 pages

Boosting ice hockey in China: political economy, mega-events and community

ByHongxin Li, John Nauright

chapter 11|8 pages

A destination development by building a brand image and sport event tourism: a case of Sport City USA

ByYoung Hoon Kim, Hongxin Li, John Nauright

chapter 12|15 pages

Sport for development with ‘at risk’ girls in St. Lucia

BySarah Zipp
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