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      Routledge Handbook of Public Diplomacy
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      Book

      Routledge Handbook of Public Diplomacy

      DOI link for Routledge Handbook of Public Diplomacy

      Routledge Handbook of Public Diplomacy book

      Routledge Handbook of Public Diplomacy

      DOI link for Routledge Handbook of Public Diplomacy

      Routledge Handbook of Public Diplomacy book

      ByNancy Snow, Nicholas J. Cull
      Edition 2nd Edition
      First Published 2020
      eBook Published 6 February 2020
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9780429465543
      Pages 528
      eBook ISBN 9780429465543
      Subjects Communication Studies, Politics & International Relations
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      Snow, N., & Cull, N.J. (2020). Routledge Handbook of Public Diplomacy (2nd ed.). Routledge. https://doi.org/10.4324/9780429465543

      ABSTRACT

      The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide.

      What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy.

      Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

      TABLE OF CONTENTS

      part |17 pages

      Introduction

      chapter 1|10 pages

      Rethinking Public Diplomacy in the 2020s

      ByNancy Snow

      chapter 2|5 pages

      Public Diplomacy Before Gullion

      The Evolution of a Phrase
      ByNicholas J. Cull

      part Part 1|58 pages

      The Scope of Public Diplomacy

      chapter 3|9 pages

      The Spectrum of Listening

      ByLuigi Di Martino

      chapter 4|8 pages

      Cultural Diplomacy

      ByPatricia M. Goff

      chapter 5|12 pages

      Exchange Programs and Public Diplomacy

      ByGiles Scott-Smith

      chapter 6|14 pages

      International Broadcasting

      Public Diplomacy as a Game in a Marketplace of Loyalties
      ByPhillip Arceneaux, Shawn Powers

      chapter 7|13 pages

      Public Diplomacy Evaluation

      ByRobert Banks

      part Part 2|68 pages

      Public Diplomacy Applications

      chapter 8|3 pages

      Arts Diplomacy

      The Neglected Aspect of Cultural Diplomacy
      ByJohn Brown

      chapter 9|14 pages

      Operationalizing Public Diplomacy

      ByMatthew C. Armstrong

      chapter 10|16 pages

      Communication Logics of Global Public Diplomacy

      ByR.S. Zaharna

      chapter 11|8 pages

      The Nexus of US Public Diplomacy and Citizen Diplomacy

      BySherry Lee Mueller

      chapter 12|9 pages

      Crisis and Narrative

      The San Bernardino Case
      ByVivian S. Walker

      chapter 13|8 pages

      Country Branding

      A Practitioner Perspective
      ByFlorian Kaefer

      chapter 14|8 pages

      The Changing Nature of Nation Branding

      Implications for Public Diplomacy
      ByKeith Dinnie, Efe Sevin

      part Part 3|39 pages

      Public Diplomacy and Persuasion

      chapter 15|8 pages

      Tactics of Social Influence for Use in International Conflicts

      ByAnthony Pratkanis

      chapter 16|14 pages

      Credibility and Public Diplomacy

      ByRobert H. Gass, John S. Seiter

      chapter 17|15 pages

      The Primacy of Culture in Influence

      A Dissenting View
      ByKelton Rhoads

      part Part 4|55 pages

      Case Studies in Public Diplomacy

      chapter 18|8 pages

      UN Celebrity-Driven Public Diplomacy

      Causes, Critiques, and Trajectories
      ByAndrew F. Cooper

      chapter 19|10 pages

      Diplomacy and Culture in the European Union Global Strategy

      ByJérôme Gygax

      chapter 20|8 pages

      A Guide to Gastrodiplomacy

      ByPaul Rockower

      chapter 21|11 pages

      Diaspora and Diplomacy

      ByLiam Kennedy

      chapter 22|7 pages

      The World Expo and Nation Branding 1

      ByJian Wang

      chapter 23|9 pages

      UNESCO Approaches to Public Diplomacy

      ByMarylène Gervais

      part Part 5|147 pages

      Global Approaches to Public Diplomacy

      chapter 24|11 pages

      Four Seasons in One Day

      The Crowded House of Public Diplomacy in the United Kingdom
      ByAli Fisher

      chapter 25|10 pages

      Germany’s Public Diplomacy

      Translating Domestic Discourses of Modernity and Culture, Past and Present
      ByOliver Zöllner

      chapter 26|9 pages

      Public Diplomacy à la française 1

      ByFrederic Charillon

      chapter 27|11 pages

      Japan’s Public Diplomacy at the Crossroads

      ByTadashi Ogawa

      chapter 28|17 pages

      Communicating Confidence

      China’s Public Diplomacy
      ByGary D. Rawnsley

      chapter 29|5 pages

      Historical Memory and Public Diplomacy

      The Case of Russia
      ByDouglas Becker

      chapter 30|8 pages

      Australian Public Diplomacy

      ByNaren Chitty

      chapter 31|9 pages

      Populism and Public Diplomacy

      The Case of India
      ByDaya Kishan Thussu

      chapter 32|8 pages

      Korea’s Public Diplomacy

      ByEnna Park

      chapter 33|11 pages

      Israel

      Countering Brandjacking
      ByEytan Gilboa

      chapter 34|8 pages

      The Brazilian Approach to Public Diplomacy 1

      ByAugusto Pestana

      chapter 35|10 pages

      Turkey’s Public Diplomacy in Flux

      From Proactive to Reactive Communication
      BySenem B. Çevik

      chapter 36|8 pages

      African Public Diplomacy

      Between Deficiencies and Potential
      ByBob Wekesa

      chapter 37|11 pages

      Public Diplomacy in Latin America

      An Emerging Field of Practice?
      ByDaniel Aguirre

      chapter 38|9 pages

      Nation Branding in the Arab World

      ByTal Samuel-Azran

      part Part 6|92 pages

      Fresh Perspectives in Public Diplomacy

      chapter 39|14 pages

      Ethics and Social Issues in Public Diplomacy

      ByFoad Izadi, Richard Nelson

      chapter 40|8 pages

      Digital Public Diplomacy

      Business as Usual or a Paradigm Shift?
      ByCorneliu Bjola, Jennifer A. Cassidy, Ilan Manor

      chapter 41|9 pages

      Corporate Diplomacy

      ByCandace L. White

      chapter 42|8 pages

      Exchanges as Good Propaganda

      ByNancy Snow

      chapter 43|8 pages

      Public Diplomacy and Development Communication

      Two Sides of the Same Coin?
      ByJames Pamment

      chapter 44|7 pages

      Gay Rights Are Human Rights

      LGBTI Equality and US Public Diplomacy
      ByLaura A. Belmonte

      chapter 45|36 pages

      The Continuing Promise of the Noosphere and Noopolitik

      20 Years After
      ByDavid Ronfeldt, John Arquilla
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