Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends.

This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.

chapter |7 pages


ByAzizul Hassan

part Part 1|19 pages

Tourism marketing overview

chapter 1|17 pages

Tourism marketing in Bangladesh

ByMd. Nekmahmud, Maria Fekete Farkas, Azizul Hassan

part Part 2|55 pages

Services and products of tourism

chapter 2|11 pages

Existing tourism products and service offers in Bangladesh

ByJameni Jabed Suchana, Uchinlayen, Muhammad Shoeb-Ur-Rahman

chapter 3|9 pages

Tourism and air transport sustainability in Bangladesh

The role of technology
ByNor Aida Abdul Rahman, Muhammad Shoeb-Ur-Rahman, Azizul Hassan

chapter 4|21 pages

Socio-economic impacts of accommodation on tourism development

Bangladesh perspective
ByAsma Akter Akhy, Mallika Roy

chapter 5|12 pages

Tourist transportation in Bangladesh

ByAyesha Afrin, Azizul Hassan

part Part 3|56 pages

The role of marketing in strategic delivery

chapter 6|22 pages

Strategic analysis of competitiveness of travel and tourism in Bangladesh

ByShah Alam Kabir Pramanik, Md. Rakibul Hafiz Khan Rakib

chapter 7|18 pages

Conceptual analysis on tourism product and service promotion with special reference to Bangladesh

ByShah Alam Kabir Pramanik, Md. Rakibul Hafiz Khan Rakib

chapter 8|14 pages

Promoting tourism in Bangladesh

Policies, issues and challenges
ByMd Aslam Mia

part Part 4|14 pages

Technology in tourism marketing

chapter 9|12 pages

Innovative technology application in tourism marketing

ByAzizul Hassan, Célia M. Q. Ramos

part Part 5|17 pages

Globalization and tourism marketing

chapter 10|15 pages

Globalization effects on tourism marketing in Bangladesh

ByMd. Sohel Rana, Muhammad Khalilur Rahman, Mohammad Fakhrul Islam, Azizul Hassan

part Part 6|32 pages

Tourism marketing

chapter 11|30 pages

Perceived risks of tourism in Bangladesh

ByNazmoon Akhter, Azizul Hassan

part Part 7|16 pages

Tourism marketing and human resource management

chapter 12|14 pages

A conceptual study on human resource compensation practices in Bangladesh

ByMd Yusuf Hossein Khan, Md Zahid Al Mamun, Azizul Hassan

part Part 8|50 pages

Tourism marketing and capital investment

chapter 13|15 pages

Economic contribution of tourism in Bangladesh

Capital investment perspective
ByMallika Roy, FAN Yajing, Bablo Biswas

chapter 14|19 pages

The competitive power of capital structure in a tourism destination

ByYusuf Babatunde Adeneye, Ei Yet Chu, Fathyah Hashim

chapter 15|14 pages

Revenue management in the tourism and hospitality industry with special reference to Bangladesh

ByMd Yusuf Hossein Khan, Shahriar Tanjimul Islam, Azizul Hassan

part Part 9|25 pages

Tourism marketing and green products

chapter 16|23 pages

Environmental marketing

Tourists’ purchase behaviour response on green products
ByMd. Nekmahmud

part Part 10|17 pages

Tourism marketing and country image

chapter 17|15 pages

The curious case of Bangladesh and Nepal

Tourism advertising to transform country image and empower developing countries
ByImran Hasnat, Elanie Steyn

part Part 11|14 pages

Future trends, implications and challenges

chapter 18|12 pages

Potentials of tourism products and services in Bangladesh

ByAzizul Hassan, Haywantee Ramkissoon