Breadcrumbs Section. Click here to navigate to respective pages.
Book

Book
Tourism Marketing in Bangladesh
DOI link for Tourism Marketing in Bangladesh
Tourism Marketing in Bangladesh book
Tourism Marketing in Bangladesh
DOI link for Tourism Marketing in Bangladesh
Tourism Marketing in Bangladesh book
Get Citation
ABSTRACT
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends.
This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.
TABLE OF CONTENTS
part Part 1|19 pages
Tourism marketing overview
chapter 1|17 pages
Tourism marketing in Bangladesh
part Part 2|55 pages
Services and products of tourism
chapter 2|11 pages
Existing tourism products and service offers in Bangladesh
chapter 3|9 pages
Tourism and air transport sustainability in Bangladesh
chapter 4|21 pages
Socio-economic impacts of accommodation on tourism development
part Part 3|56 pages
The role of marketing in strategic delivery
chapter 6|22 pages
Strategic analysis of competitiveness of travel and tourism in Bangladesh
chapter 7|18 pages
Conceptual analysis on tourism product and service promotion with special reference to Bangladesh
part Part 4|14 pages
Technology in tourism marketing
chapter 9|12 pages
Innovative technology application in tourism marketing
part Part 5|17 pages
Globalization and tourism marketing
chapter 10|15 pages
Globalization effects on tourism marketing in Bangladesh
part Part 6|32 pages
Tourism marketing
part Part 7|16 pages
Tourism marketing and human resource management
chapter 12|14 pages
A conceptual study on human resource compensation practices in Bangladesh
part Part 8|50 pages
Tourism marketing and capital investment
chapter 13|15 pages
Economic contribution of tourism in Bangladesh
chapter 14|19 pages
The competitive power of capital structure in a tourism destination
chapter 15|14 pages
Revenue management in the tourism and hospitality industry with special reference to Bangladesh
part Part 9|25 pages
Tourism marketing and green products
chapter 16|23 pages
Environmental marketing
part Part 10|17 pages
Tourism marketing and country image
chapter 17|15 pages
The curious case of Bangladesh and Nepal
part Part 11|14 pages
Future trends, implications and challenges