This book offers the first methodological synthesis of digital food studies. It brings together contributions from leading scholars in food and media studies and explores research methods from textual analysis to digital ethnography and action research.

In recent times, digital media has transformed our relationship with food which has become one of the central topics in digital and social media. This spatiotemporal shift in food cultures has led us to reimagine how we engage in different practices related to food as consumers. The book examines the opportunities and challenges that the new digital era of food studies presents and what methodologies are employed to study the changed dynamics in this field. These methodologies provide insights into how restaurant reviews, celebrity webpages, the blogosphere and YouTube are explored, as well as how to analyse digital archives, digital soundscapes and digital food activism and a series of approaches to digital ethnography in food studies. The book presents straightforward ideas and suggestions for how to get started on one’s own research in the field through well-structured chapters that include several pedagogical features.

Written in an accessible style, the book will serve as a vital point of reference for both experienced researchers and beginners in the digital food studies field, health studies, leisure studies, anthropology, sociology, food sciences, and media and communication studies.

part 1|55 pages

Textual analysis

part 2|72 pages

Digital ethnography

chapter 6|15 pages

Fieldwork in online foodscapes

How to bring an ethnographic approach to studies of digital food and digital eating

chapter 7|13 pages

Beyond the hashtag

Social media ethnography in food activism

chapter 8|14 pages

Food politics and the media in digital times

Researching household practices as forms of digital food activism

part 3|48 pages

Users’ practices

chapter 11|21 pages

Digital food tracking

Combining traditional and digital ethnographic methods to identify the influence of social media sharing of health and foods upon users’ everyday lives

chapter 13|12 pages

Food, design, and digital media

part 4|37 pages

Digital archives and network analysis

chapter 15|19 pages

Tracing culinary discourse on Facebook

A digital methods approach

chapter |6 pages


Future methods for digital food studies