This title was a prize winner at the OIV (International Organisation of Vine and Wine) Awards 2023.

The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption.

Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions.

This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.

chapter |11 pages

Culture and wine

An introduction
ByTim Unwin

part I|46 pages

Context: disciplinary perspectives on wine and culture

chapter 1|5 pages

Anthropology, wine and culture

ByMarion Demossier, Clelia Viecelli

chapter 2|7 pages

Business, wine and culture

BySteve Charters

chapter 3|8 pages

Economics, wine and culture

ByDenton Marks

chapter 4|6 pages

Geography, wine and culture

ByTim Unwin

chapter 5|5 pages

History, wine and culture

ByGraham Harding

chapter 6|5 pages

Sociology, wine and culture

ByJennifer Smith Maguire

chapter 7|8 pages

Text, wine and culture

ByJacqueline Dutton

part II|74 pages

Production and place

chapter 8|11 pages

Cultures of terroir

ByTim Unwin

chapter 9|10 pages

Sites and sights of production

Spaces and performances of winemaking
ByJohn Overton

chapter 10|8 pages

Wine islands

Colonial cultures of the vine
ByJacqueline Dutton

chapter 11|9 pages

Expressing sense of place and terroir through wine tourism encounters

Antipodal reflections from France and New Zealand
ByRory Hill, Joanna Fountain

chapter 12|11 pages

Wine, culture and environment

A study of the Sierra (Nevada) Foothills American Viticultural Area
ByMichele M. Tobias, Colleen C. Myles

chapter 13|7 pages

Making wine, making home

ByWilliam Skinner

chapter 14|8 pages

Climats and the crafting of heritage value in Burgundy terroir

ByMarion Demossier

chapter 15|8 pages

Wine, deep in the heart of Texas

ByColleen C. Myles, Kourtney Collins, Christi G. Townsend

part III|98 pages

Intermediation and consumption

chapter 16|10 pages

Characters of wine

The cultural meanings of typefaces and fonts in wine labels
ByFranck Celhay

chapter 17|10 pages

‘Making the right impression’

Irish wine culture, c. 1700–present
ByCharles C. Ludington, Graham Harding

chapter 18|10 pages

Wine as part of Polish identity in early modern times

Constructing wine culture in non-wine countries
ByDorota Dias-Lewandowska

chapter 19|11 pages

The shape of luxury

Three centuries of the champagne glass in British material culture
ByGraham Harding

chapter 20|11 pages

‘For us as experimentalists’

An Australian case study of scientific values in nineteenth-century New World winegrowing
ByJulie McIntyre

chapter 21|9 pages

Tasting as expertise

Scientific agronomists and sommeliers in France in the first half of the twentieth century
BySénia Fedoul

chapter 22|8 pages

Wine writing as lifestyle writing

Communicating taste and constructing lifestyle in The Saturday Times wine column
ByAna Tominc, Nikki Welch

chapter 23|13 pages

SOME PRACTICAL economics of selling wine as a cultural good

ByBen Christiansen, Denton Marks

chapter 24|14 pages

Champagne – a global symbol of contemporary consumer culture

ByJoonas Rokka

part IV|66 pages

Belief and representation

chapter 25|8 pages

Wine and religion

Part 1, antiquity to 1700
ByMack P. Holt

chapter 26|9 pages

Wine and religion

Part 2, 1700 to the present
ByRod Phillips

chapter 27|9 pages

Wine as metaphor

ByAzélina Jaboulet-Vercherre

chapter 29|8 pages

Narratives of science and culture in winemaking

ByIan Malcolm Taplin

chapter 30|11 pages

Applying fashion theory to wine

A production of culture example
ByRichard Mitchell

chapter 31|9 pages

Spending, taste and knowledge

Logics of connoisseurship and good taste in the age of cultural democratisation
BySarah Cappeliez

part V|85 pages

Power and contestation

chapter 32|12 pages

Competing and complementary utopias

Towards an understanding of entangled wine ideals
ByJacqueline Dutton, Peter J. Howland

chapter 33|9 pages

Threats of pleasure and chaos

Wine and gendered social order
ByAnna-Mari Almila, David Inglis

chapter 34|11 pages

Women in wine … occasionally

Gendered roles in the wine industry
ByFlorine Livat, Clara Jaffré

chapter 35|11 pages

Sustainable wine

The discursive production of sustainability in the wine field
ByGianmarco Navarini, Lorenzo Domaneschi

chapter 36|11 pages

The triumph of the holy trinity

Terroir, typicity and quality anchoring the AOC model in the second half of the twentieth century
ByOlivier Jacquet

chapter 37|10 pages

What can winemakers' business models tell us about the cultural traits of wine regions? A comparative analysis

ByJean-Guillaume Ditter, Paul Muller, Corinne Tanguy

chapter 38|9 pages

Repudiation not withstanding

Critics and the case for hybrid grape wines
ByConnor Fitzmaurice

chapter 39|10 pages

If it's famous, it must be good

The social construction of brand value in the US wine market
ByGregory S. Carpenter, Ashlee Humphreys

part VI|71 pages

Change and the future

chapter 41|9 pages

Cultural heritage and migration in the wine world

ByChantal Crenn

chapter 42|10 pages

The China wine market

How wine is gaining cultural value in Chinese culture
ByJustin Cohen, Larry Lockshin, Armando Corsi, Johan Bruwer, Carl Driesener, Richard Lee

chapter 43|9 pages

Beyond white

On wine and ethnicity
ByDavid Inglis, Hang Kei Ho

chapter 44|10 pages

Climate or technical change in wine?

Confronting climatologists' and winegrowers' analyses
ByGeneviève Teil

chapter 45|8 pages

Winegrowing, climate change and a case for biodynamic viticulture

ByRobert Swinburn

chapter |12 pages


ByGraham Harding, Steve Charters