This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.

It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action.

This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines.

The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

chapter |11 pages

Evolution of Political Branding: Typologies, Diverse Settings and Future Research

ByChristopher Pich, Bruce I. Newman

chapter |33 pages

Exploring Personal Political Brands of Iceland’s Parliamentarians

ByGuja Armannsdottir, Stuart Carnell, Christopher Pich

chapter |16 pages

The Emergence of Science as a Political Brand

ByTodd P. Newman

chapter |23 pages

Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election

ByIhwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan, Farid Wajdi