The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers.

Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.

part Part I|92 pages

Research Reviews

chapter Chapter 1|26 pages

The Innovation of Research in Public Relations Practice

Review of a Program of Studies
ByDavid M. Dozier

chapter Chapter 2|38 pages

Corporate Issues Management

Theoretical Underpinnings and Research Foundations
ByRobert L. Heath

chapter Chapter 3|26 pages

The Uses and Effects of Public Service Advertising

ByGarrett J. O’Keefe, Kathaleen Reid

part Part II|160 pages

Reports of Original Research

chapter Chapter 4|20 pages

Roles and Program Evaluation Techniques Among Canadian Public Relations Practitioners

ByJennie M. Piekos, Edna F. Einsiedel

chapter Chapter 5|42 pages

Power in the Public Relations Department

ByLarissa A. Grunig

chapter Chapter 6|16 pages

Community Size, Perceptions of Majority Opinion, and Opinion Expression

ByCharles T. Salmon, Hayg Oshagan

chapter Chapter 7|20 pages

Internal Communication and Job Satisfaction Revisited

The Impact of Organizational Trust and Influence on Commercial Bank Supervisors
ByJ. David Pincus, Janice E. Knipp, Robert E. Rayfield

chapter Chapter 8|12 pages


A Key Variable in People’s Reaction to Public Policy Issues
ByRobert L. Heath, William Douglas

chapter Chapter 9|14 pages

First Amendment Protection for Public Relations Expression

The Applicability and Limitations of the Commercial and Corporate Speech Models
ByCatherine A. Pratt

chapter Chapter 11|18 pages

Organizational Culture and Ethnoecology in Public Relations Theory and Practice

ByJames L. Everett