Unique in bringing together contributions from academics and practitioners on the theme of strategic, intelligent modern lobbying this book provides a thorough and accessible discussion on key ideas pertinent to the pursuance of public affairs in the European Union. Combining innovative academic research with first-hand professional experience it offers the reader a combination of practical recommendations, case studies and academic theory to add new insights to interest group research and lobbying strategies. While focusing on the European Union the contributors acknowledge the multi-level dimension of EU decision-making and incorporate research on multi-level governance as well as lobbying by sub-national authorities. Through this they present a fuller picture of a subject that should appeal to students, academics and practitioners alike.

chapter |13 pages


ByPaul G. Nixon, Paul A. Shotton

part I|111 pages

Interest Group Research: From Populations to Influence in a Multi-Level Arena

chapter Chapter 2|16 pages

Issue Areas, Political Arenas and Interest Groups

ByAnne Skorkjær Binderkrantz, Helene Helboe Pedersen

chapter Chapter 6|17 pages

Privileged Access to the European Commission’s Stakeholder Consultations

ByHenrik Hermansson

chapter Chapter 7|11 pages

Social Media and the Politics of Interest Representation

ByPaul A. Shotton, Adam W. Chalmers

part II|70 pages

Professional Insights into Public Affairs

chapter Chapter 8|16 pages

A Practical Guide to European Union Lobbying Campaigns

ByNatacha Clarac, Stéphane Desselas

chapter Chapter 9|12 pages

Advocacy 3.0: Adapting to a New Public Policy Paradigm

ByTom Parker, Gabriel Gonzalez

chapter Chapter 10|15 pages

Changing Nature of Public Affairs Agencies: The Role of ‘Thought Leadership’

ByDavid O’Leary

chapter Chapter 11|12 pages

Public Affairs Case Study: The Centre – Brussels’ First Think-Do Tank

ByMartin Porter

chapter |8 pages


ByPaul A. Shotton, Paul G. Nixon