This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated.

The volume interrogates culture and interculturality in tourism in detailed analyses of discursive details in tourism interactions and focuses on the notion of culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytic and ethnographic approaches, the book brings together perspectives from the lived experiences of residents, hosts and ethnographers to explore the extent to which linguistic and cultural differences are constructed, identities negotiated, and power relations maintained and perpetuated in tourism encounters. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in English as well as other languages and language varieties used in tourism interactions.

With its focus on critical approaches to understanding language and culture, this book will appeal to students and scholars in intercultural communication, applied linguistics, sociolinguistics, linguistic anthropology, discourse analysis, and tourism studies.

chapter 1|13 pages


The Problem of Interculturality in Tourism

part 1|63 pages

Metadiscourses of Interculturality in Tourism

chapter 2|20 pages

The Other Food

Ambivalence and (In)authenticity in the Representation of Chinese Food and Foodways at Tourist Cooking Schools

part 2|77 pages

Interculturality in the Promotion of Tourist Destinations

chapter 5|23 pages

“Fun Place and Hospitable People”

(Post)Colonial Gaze Toward the Philippines on Webpages for Japanese Learners of English

chapter 6|30 pages

Finding Queen Emma at the International Market Place

The Intercultural Semiotics of Commodified Cultural Heritage Tourism

chapter 7|22 pages

Culinary Types

Culture in the Typographic Landscape of the Eastern Food Bazaar in Cape Town

part 3|104 pages

Interculturality and Identity in Tourism Encounters

chapter 8|20 pages

Getting Down to Business

Intercultural Communication and the Utilitarian Discourse System in an Urban Tourist Destination in France

chapter 9|27 pages

Ecocultural Identity and Intercultural Communication in Wildlife Ecotourism

Stance-taking Toward Sea Turtles in Hawai‘i

chapter 10|29 pages

Emergent Stance in Walking Tour Discourse in Nara

The Intersubjective Construction of Interculturality 1

chapter 11|20 pages

Touring Linguistic Borderland

Communicating the ‘Cultural Divide’ in Bilingual Guided Tours

chapter 12|6 pages

Why We Didn't See Things and Why We Should Have

Critical Considerations on Tourism and Intercultural Communication