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      Book

      The New Review Economy
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      Book

      The New Review Economy

      DOI link for The New Review Economy

      The New Review Economy book

      Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age

      The New Review Economy

      DOI link for The New Review Economy

      The New Review Economy book

      Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age
      ByAlison N. Novak
      Edition 1st Edition
      First Published 2020
      eBook Published 3 November 2020
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9781003099437
      Pages 144
      eBook ISBN 9781003099437
      Subjects Arts, Communication Studies, Economics, Finance, Business & Industry, Humanities
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      Novak, A.N. (2020). The New Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age (1st ed.). Routledge. https://doi.org/10.4324/9781003099437

      ABSTRACT

      This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.

      The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases.

      This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.

      TABLE OF CONTENTS

      chapter |13 pages

      Introduction

      ByAlison N. Novak

      chapter 1|15 pages

      Digital Labor on Third-Party Review Sites

      ByAlison N. Novak

      chapter 2|14 pages

      Trust, Credibility, and the Power of Reviews

      ByAlison N. Novak

      chapter 3|17 pages

      Yelp’s Super Reviewers

      ByJulia C. Richmond

      chapter 4|16 pages

      Scrubbing and Ethics

      ByAlison N. Novak

      chapter 5|14 pages

      Lawsuits and Organizational Control

      ByAlison N. Novak

      chapter 6|15 pages

      Advocacy and Third-Party Review Sites

      ByAlison N. Novak

      chapter 7|9 pages

      Best Practices

      ByAlison N. Novak

      chapter |6 pages

      Conclusion

      ByAlison N. Novak
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