ABSTRACT
This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward.
With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice.
A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.
TABLE OF CONTENTS
chapter Chapter 1|4 pages
Overview of perspectives on a global pandemic’s impact on the sport industry
part I|54 pages
Managerial reflections
chapter Chapter 3|8 pages
Athletic recruiting during Covid-19
chapter Chapter 5|8 pages
The impact of Covid-19 on security at sporting events
chapter Chapter 6|10 pages
Covid-19 and Korean professional sport
part II|48 pages
Marketing and communication perspectives
chapter Chapter 8|9 pages
Diminishing the distance during social distancing
chapter Chapter 9|9 pages
The impact of Covid-19 on sport sponsorship
chapter Chapter 11|9 pages
Covering a sporting league without games
part III|58 pages
Governance during the pandemic
chapter Chapter 14|8 pages
Covid-19 and the Chinese Super League
chapter Chapter 16|9 pages
Bailouts and tax breaks
chapter Chapter 17|11 pages
Tennis players’ responses to Covid-19 and the global pandemic’s impact on professional tennis governance
chapter Chapter 18|8 pages
Critical reflections on the future of global sport governance in a post-Covid-19 world
part IV|60 pages
Spectatorial and participatory aspects
chapter Chapter 20|7 pages
Covid-19’s impact on a sports league
chapter Chapter 21|12 pages
Pandemic mitigation and communication strategies during local sports tournaments in Japan
chapter Chapter 22|11 pages
The mass mobilization of Polish football fans in the face of Covid-19
chapter Chapter 23|10 pages
Covid-19 and the mobilization of ultras in Croatia
chapter Chapter 24|8 pages
Changing landscape of civic engagement of fans
part V|56 pages
Sociological and psychological reflections