Human dignity has experienced limited attention in tourism studies. The interlinked dimensions of dignity in tourism urgently ask for broad avenues of future research, as tourism is both an information-intensive industry and an "experience good" resulting from the relationship and co-creation processes involving hosts and guests in different political, socio-economic, cultural, and environmental contexts. These contexts play a role in how an individual’s values, norms, and experiences may be experienced in tourism.

This edited book is one of the first attempts to apply to tourism a humanistic management approach entailing a re-discovery of the value of human life, dignity, and awareness of the ethical dimensions of work. The book develops awareness of the contemporary relevance of the human dignity concept to interpret and manage the weaknesses of traditional approaches to tourism and cope with the challenges and new scenarios, including the current COVID-19 pandemic crisis. It presents ethical values and norms as both foundations and vehicles to dignify tourism stakeholders’ vision and mission (policy, strategies, and practices) as well as people/tourist beliefs, attitudes, and behaviors. It grounds humanistic education as a pervasive mechanism to innovate tourism management contents and practices by offering to different targets new educational and training formats or framing differently traditional ones. Presenting both a critical and a positive approach to tourism management, the diversity of disciplinary approaches, case studies, and examples makes the book attractive to a variety of readers including tourism scholars, researchers, practitioners, and postgraduate students of management and organization disciplines.

chapter 1|14 pages

Humanistic Tourism

Exploring Old and New Tourism Challenges from a Humanistic Perspective
ByMaria Della Lucia, Ernestina Giudici

part I|93 pages

Criticism and Ethical Value in Tourism

chapter 2|18 pages

The Truths about Conventional Tourism and Its Scientism

A Humanistic Critique 1
ByAtila Yüksel

chapter 3|18 pages

Voluntourism, Humanistic Management, and Relational Goods

ByPlinio Limata, Giorgia Nigri

chapter 4|20 pages

Humanistic Tourism Through The Mayan Train Megaproject

A New Narrative for Tourism Development in the Yucatán Peninsula
ByBlanca A. Camargo, Mario Vázquez-Maguirre, Alfonso Ernesto Benito

chapter 5|19 pages

Ethical Value Propositions in Branding a Rural Community

ByArja Lemmetyinen, Lenita Nieminen, Johanna Aalto

chapter 6|16 pages

Service Delivery and Employee Turnover

The Importance of Work-Life Balance
ByGiuseppe Cappiello, Gabriele Morandin, Manuela Presutti

part II|120 pages

Innovating Education, Training, and Experiences in Tourism

chapter 7|17 pages

Tourism Education from a Humanistic Perspective

Anthropological Inspirations
BySabina Owsianowska

chapter 8|19 pages

Humanistic Management Training

An Explorative Study on Erasmus Students’ Intercultural Sensitivity
ByAnna Irimiás, Mariangela Franch, Ariel Mitev

chapter 9|19 pages

A New Entrepreneurial Training Model

The “Win-Win UNESCO Experience”
ByMonica Basile

chapter 10|25 pages

The Humanistic Supervisor

ByMichael D. Santonino III

chapter 11|20 pages

Natural History Museums and Sustainable Development

The Role of Education for Humanistic Tourism
ByStefania Oliva, Luciana Lazzeretti

chapter 12|18 pages

How Museums can Contribute to Collective Well-being

The Role of an “Augmented” Video Guide
ByAdele Magnelli

part III|16 pages


chapter 13|14 pages

Reshaping Tourism

Advances and Open Issues
ByMaria Della Lucia, Ernestina Giudici, Davide Secchi