Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future.

Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market’s status. Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market’s power.

Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry. This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.

chapter 1|17 pages

Chinese outbound tourist behaviour

An introduction

part I|55 pages

Historical development of Chinese outbound tourism

chapter 3|13 pages

From then to now

A brief history of China's outbound tourism market

chapter 4|15 pages

Development of China's outbound tourism market

A brief history from then to now

chapter 5|13 pages

Development of China's outbound tourism

New trends and travel patterns

part II|117 pages

Travel experiences of Chinese outbound tourists

chapter 6|15 pages

China's long-haul travel experiences

The development of Chinese tourism in Italy

chapter 8|18 pages

The challenges of targeting the Chinese outbound market

A case study of Fiji

chapter 11|19 pages

Destination food image

A systematic literature review to assess future perspectives

chapter 13|12 pages

The future of Chinese outbound tourism

An Australian perspective

part IV|17 pages

Revisiting Chinese outbound tourism