ABSTRACT

The Ethics of Humour in Online Slavic Media Communication is devoted to research on how the rules of humour used online media are changing and how these changes rearrange the traditions of speech interaction in media communication.

The authors of the book are experienced researchers in the field of Slavic media linguistics and represent five neighbouring countries: Russia, Belarus, Lithuania, Slovakia, and Poland. The research in the volume is based on the data from Slavic languages. The diversity and, at the same time, relative proximity of Slavic languages make it possible to put separate studies into a wider comparative context, in order to reveal the general and ethno-cultural patterns in using means of communicative etiquette; it helps define the ethno-cultural factors behind the formation of such means. Speech practice of humour creation shows the creative potential of all languages, including the ones with a small number of speakers – Slovak and Belarusian, which have the status of state languages, but are strongly influenced by international languages (English and Russian).

This volume is a valuable resource for researchers in the field of Slavic studies.

part I|69 pages

Ethical evaluation of humour in mass media