ABSTRACT
This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics.
This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.
TABLE OF CONTENTS
section Section 1|121 pages
Publics Take Center Stage
chapter 3|15 pages
A “Public” by Any Other Name
chapter 5|19 pages
Situational Theory of Problem Solving (STOPS)
chapter 8|16 pages
Agenda Building Through Community Building
section Section 2|135 pages
New and Revised Theories
chapter 10|22 pages
Capturing the Complexity and Dynamism of Decision Making in PR
chapter 11|18 pages
Crisis Communication Theory
chapter 14|19 pages
The IDEA Model Theoretical Framework
chapter 15|19 pages
Public Relations in a Postdisciplinary World
section Section 3|126 pages
Race, Gender, and Culture Interact With Theories
chapter 18|18 pages
Public Relations Theory Development in China
chapter 20|19 pages
The European School of Public Relations
chapter 21|17 pages
Public Relations Theory in Latin American Culture and Context
section Section 4|127 pages
Applications of Theory
chapter 27|17 pages
Strategic Issues Management
section |17 pages
Conclusion