ABSTRACT
Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism.
Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.
Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
TABLE OF CONTENTS
part I|103 pages
Setting the scene for wine tourism
chapter 5|14 pages
Regulatory and ethical influences and predicaments of wine tourism development
chapter 6|11 pages
Exploring co-creation process in the wineries
part II|107 pages
Profiling and segmentation of the wine tourism market
chapter 12|17 pages
Wine tourism's institutional framework and governing system
chapter 15|14 pages
The emerging wine tourist
chapter 16|11 pages
Senior travelers and wine tourism experience
part III|104 pages
Wine tourism as an instrument for regional development
chapter 18|16 pages
Strategies for developing wine tourism destinations
chapter 20|13 pages
Winery owners' perceptions and motivations towards wine tourism
part IV|95 pages
New approaches and practices in wine tourism marketing
chapter 25|16 pages
Marketing destinations through wine tourism
chapter 30|14 pages
Matching business travel with wine tourism
chapter 31|15 pages
Memorability, satisfaction, and intention to recommend to others
part V|129 pages
The wine tourism experience
chapter 40|11 pages
Markers, benefits, and pitfalls of authenticity in wine tourism
chapter 41|11 pages
Capturing core experiential aspects in winery visitors' TripAdvisor reviews
chapter 42|10 pages
Wine routes and trails vis-à-vis wine tourism
part VI|87 pages
Innovations and technological advancements in wine tourism
chapter 46|15 pages
Branding wine products and wine tourism destinations through e-storytelling
chapter 49|14 pages
Wine, tourism and the global pandemic
part VII|99 pages
Terroir sustainability and cultural constructs in wine tourism