ABSTRACT
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries.
Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability.
The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.
TABLE OF CONTENTS
part One|57 pages
Transformative Luxury Research (TLR) to promote positive luxury
chapter 1|19 pages
Building the foundations of Transformative Luxury Research (TLR)
chapter 2|17 pages
The new ethical consumer
part Two|111 pages
Advancing Transformative Luxury Research (TLR) to achieve well-being, social impact, and innovation
chapter 4|18 pages
Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation
chapter 5|23 pages
Luxury influencer marketing and subjective well-being
chapter 6|15 pages
Consumers' emotional reactions to responsible luxury
chapter 7|20 pages
Sustainable luxury tourism and food waste management
chapter 8|17 pages
Montblanc's responsible entrepreneurship via the art of ‘writing’
part Three|64 pages
The role of Transformative Luxury Research (TLR) in promoting positive luxury thinking and doing