This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.

The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

part I|62 pages

Democracy and civil society

chapter 1.3|7 pages

NGO-ization of civil society

chapter 1.5|9 pages

Civic relations

Socio-communicative collective action

chapter 1.6|11 pages

Public interest communication

A pragmatic approach

chapter 1.7|9 pages

Humanitarian communication

part II|86 pages

Communication, organizations and publics

chapter 2.6|8 pages

Granting organizations

part III|93 pages

Strategic communication, strategies and discourses

chapter 3.4|8 pages

Storytelling and memes

New media trends for small civil society organizations

chapter 3.8|11 pages

Eco-art as discourse driver

part IV|92 pages

Nonprofit communication, campaigns and case studies

chapter 4.9|10 pages

Activism and social media

Case studies from Greece's economic crisis