In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image.

Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.

Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

chapter 1|8 pages


ByGrant Neeley, Kendra Stewart

chapter 2|18 pages

Government Public Relations

What is It Good For?
ByMordecai Lee

chapter 3|21 pages

Media Relations

ByChristie Parell, Scott Talan

chapter 4|24 pages

Public Information Campaigns

ByJenifer Kopfman, Amanda Ruth-McSwain

chapter 5|27 pages

Crisis Communication Challenges in the Public Sector

ByJ. Suzanne Horsley, Matthew S. VanDyke

chapter 6|18 pages

Strategic Communication Planning in the Digital Age

ByDiana Martinelli

chapter 7|21 pages

Harnessing Social Media Effectively on Behalf of Governments

ByKara Alaimo

chapter 8|15 pages

Why Do Places Brand? Branding in the Public Sector

ByStaci M. Zavattaro

chapter 9|22 pages

Digital Branding for Government Public Relations

ByAroon P. Manoharan, Hsin-Ching Wu

chapter 10|21 pages

Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations

ByShannon A. Bowen, Alessandro Lovari

chapter 11|16 pages

Operating in Awareness of Legal, Institutional, Political Contexts

ByKevin R. Kosar

chapter 13|18 pages

Reputation Management

ByAlan Abitbol, Judson Meeks

chapter 15|24 pages

Public Relations(hips) through Public Engagement

Approaching Public Administration as Civic Professionals
ByTimothy J. Shaffer

chapter 16|5 pages


ByGrant Neeley, Kendra Stewart