Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public policymaking in economic, financial, and consumer sectors; in education, healthcare, and the workplace; for energy and the environment; and in communications.

Your energy bills show you how much you use compared to the average household in your area. Your doctor sends you a text message reminder when your appointment is coming up. Your bank gives you three choices for how much to pay off on your credit card each month. Wherever you look, there has been a rapid increase in the importance we place on understanding real human behaviors in everyday decisions, and these behavioral insights are now regularly used to influence everything from how companies recruit employees through to large-scale public policy and government regulation. But what is the actual evidence behind these tactics, and how did psychology become such a major player in economics? Answering these questions and more, this team of authors, working across both academia and government, present this fully revised and updated reworking of Behavioral Insights for Public Policy.

This update covers everything from how policy was historically developed, to major research in human behavior and social psychology, to key moments that brought behavioral sciences to the forefront of public policy. Featuring over 100 empirical examples of how behavioral insights are being used to address some of the most critical challenges faced globally, the book covers key topics such as evidence-based policy, a brief history of behavioral and decision sciences, behavioral economics, and policy evaluation, all illustrated throughout with lively case studies.

Including end-of-chapter questions, a glossary, and key concept boxes to aid retention, as well as a new chapter revealing the work of the Canadian government’s behavioral insights unit, this is the perfect textbook for students of psychology, economics, public health, education, and organizational sciences, as well as public policy professionals looking for fresh insight into the underlying theory and practical applications in a range of public policy areas.

chapter 1|17 pages

Psychology and policy

ByKai Ruggeri, Kamilla Knutsen Steinnes, Maja Friedemann, Fadi Makki

chapter 2|18 pages

A brief history of behavioral and decision sciences

ByKai Ruggeri, Jana B. Berkessel, Philipe M. Bujold, Maja Friedemann, Hannes Jarke, Kamilla Knutsen Steinnes, Mary MacLennan, Sahana K. Quail, Felice L. Tavera, Sanne Verra, Faisal Naru, Filippo Cavassini, Elizabeth Hardy

chapter 3|14 pages

An introduction to behavioral economics

ByKai Ruggeri, Hannes Jarke, Maja Friedemann, Faisal Naru, Francesca Papa

chapter 4|21 pages

Economic, financial, and consumer behavior

ByKai Ruggeri, Maja Friedemann, Jakub M. Krawiec, Hannes Jarke, Sahana K. Quail, Alessandro F. Paul, Tomas Folke, Enrico Rubaltelli, Joe J. Gladstone

chapter 5|28 pages

Health behavior and decision-making in healthcare

ByHannes Jarke, Kai Ruggeri, Johanna Graeber, Markus R. Tünte, Olatz Ojinaga-Alfageme, Sanne Verra, Dafina Petrova, Amel Benzerga, Zorana Zupan, Matteo M. Galizzi, Mari Louise Berge, Andrijana Radukić, David Rosenthal, Nastja Tomat, Keying Wang

chapter 6|31 pages

Energy and environmental behavior

BySara Morales Izquierdo, Manou Willems, Johanna Emilia Immonen, Amel Benzerga, Ondřej Kácha, Kai Ruggeri, Sander van der Linden

chapter 7|27 pages

Education and behavior 1

ByCarly D. Robinson, Thomas Lind Andersen, Clair Davison, Emir Demić, Hamish Evans, Mafalda Fontinha Mascarenhas, Shannon P. Gibson, Renata Hlavová, Wing Yi Lam, Silvana Mareva, Aleksandra Yosifova, Kai Ruggeri

chapter 8|23 pages

Work and workplace decision-making

ByRalitsa Karakasheva, Jascha Achterberg, Jana B. Berkessel, Alessia Cottone, Julia Dhar, Jon M. Jachimowicz, Yuna S. M. Lee, Ashley Whillans, Kai Ruggeri, Ludvig Bjørndal

chapter 9|21 pages

Communications and behavioral economics

ByMarlene Hecht, Nejc Plohl, Bojana Većkalov, Julia P. Stuhlreyer, Kai Ruggeri, Sander van der Linden

chapter 10|25 pages

Evidence-based policy

ByKai Ruggeri, Olatz Ojinaga-Alfageme, Amel Benzerga, Jana B. Berkessel, Maja Friedemann, Renata Hlavová, Marvin Kunz, Nejc Plohl, Felicia Sundström, Tomas Folke, Brian Head, Michael Howlett

chapter 11|21 pages

Policy evaluation and behavioral economics

ByKai Ruggeri, Julia P. Stuhlreyer, Johanna Emilia Immonen, Silvana Mareva, Maja Friedemann, Alessandro F. Paul, Matthew Lee, Rachel C. Shelton, Annalisa Robbiani, Frederick W. Thielen, Amiran Gelashvili, Filippo Cavassini, Faisal Naru

chapter 12|23 pages

Behavioral insights – a Government of Canada perspective

ByElizabeth Hardy, Haris Khan, Meera Paleja

chapter 13|22 pages

Behavioral impacts for public policy

ByKai Ruggeri