The Routledge Handbook of Tea Tourism provides comprehensive and cutting-edge insights into global tea tourism. With contributions from leading scholars and experts across 19 countries, it demonstrates the interdisciplinary nature and breadth of topics associated with global tea tourism.

Tea is deeply connected to tourism through both travel and consumption. For host communities it provides an opportunity for diversification from the production and/or serving of tea while sharing cultural traditions and improving livelihoods. The Handbook is organised into five parts, with an introduction and epilogue, and the first part begins with an overview of historical and contemporary perspectives on the foundations of tea tourism. It digs into the roots of such tourism in China, the relationship of wild tea to indigenous tourism in Vietnam, heritage railways to tea tourism, and tea tourism in Africa. The second part examines sustainable tea tourism, with examples from Thailand, Turkey, Sri Lanka and India. The third part explores the management and marketing of tea tourism, highlighting tools and techniques for development and the impact of social media on the tea tourism experience. It draws on examples of tea tourism experience in diverse settings, such as the English tea room, a pearl milk tourism factory in Taiwan and a hot spring tea destination in Japan. The fourth part provides perspectives on innovation and practice in tea tourism, such as gastronomical tea tourism in Turkey, Japan and Thailand; tea cafés and community diversification in Japan; the role of GIAHS designation in tea tourism; and tea tour guiding in Iran. Finally, the fifth part provides insights on resilience in tea tourism, examining topics such as human-wildlife conflicts and the impact of the COVID-19 pandemic on the sector in both Asia and Europe.

This Handbook provides a valuable resource for students and researchers, presenting a rich collection of theoretical and empirical insights, an agenda for future directions in the field and end-of-chapter discussion questions. It also serves as a useful tool for key stakeholders, aiming to increase interaction between academia and industry, encouraging the development of sustainable responsible tea tourism that benefits local communities on a global basis.

part I|83 pages

Foundations of tea tourism

chapter 2|8 pages

Tea Tourism and Route Heritage

Nakeli village on China's Ancient Tea Horse Road

chapter 3|8 pages

Tea and Spiritual Travel

Panchen Tuo Tea

chapter 7|9 pages

Recognition of the Cultural Heritage Of Tea

An international perspective

part II|57 pages

Sustainability in tea tourism

chapter 11|9 pages

Tea Community Culture and Tourism

The case of Turkey

chapter 12|7 pages

Hospitality Tea Culture

Taking tea culture to the next level

chapter 13|10 pages

Homestay in Small Tea Gardens

The case of Meghalaya, India

chapter 14|12 pages

Line Rooms

An authentic approach to heritage tea tourism

part III|80 pages

Management and marketing of tea tourism

chapter 16|8 pages

Service Quality in an English Tea Room

A picture is worth a thousand words

chapter 17|10 pages

Tea Factory Tourism Experiences

Pearl milk tea in Taiwan

chapter 19|10 pages

Cultivating Sense of Place

Sabah Tea experience in Malaysian Borneo

chapter 21|9 pages

Revitalising a Region Using Tea Tourism

The case of Umegashima, Japan

part IV|62 pages

Innovation and practice in tea tourism

part V|36 pages

Resilience in tea tourism

chapter 30|8 pages

Resilience Through Tea Tourism

A tea region case from India

chapter 31|9 pages

Human-Wildlife Interactions in Tea Tourism

The Dooars in India