Creativity and innovation are frequently mentioned as key skills for career and life success in today’s world. This award-winning book brings together some of the world's best thinkers and researchers to offer insights on creativity, innovation, and entrepreneurship.

The new edition features fully updated chapters, including expanded coverage of exciting topics such as group creativity, ethics, development, makerspaces, and lessons from other fields. Educational applications are emphasized throughout.

Creativity is often the spice of life, that little extra something that makes the mundane into the interesting, making our routines into fresh new approaches to our daily lives. With this book’s comprehensive and readable approach, you’ll be able to understand what creativity truly is (and isn't), how to foster it, and how it relates to intelligence, leadership, personality, and other concepts.

chapter |4 pages

Creativity: It's Not Just for Hippies Anymore

ByJonathan A. Plucker

chapter Chapter 1|17 pages

Defining Creativity

ByGayle T. Dow

chapter Chapter 2|14 pages

Theories of Creativity

ByRonald A. Beghetto, James C. Kaufman

chapter Hot Topic 1|8 pages

Sociocultural Approaches to Creativity

ByVlad P. Glăveanu

chapter Chapter 3|22 pages

The Creative Personality

Current Understandings and Debates
ByGregory J. Feist

chapter Chapter 4|16 pages

Why Do We Create?

The Roles of Mindset, Motivation, and Passion
ByMagdalena G. Grohman, Heather T. Snyder

chapter Hot Topic 2|6 pages

Creativity and Mental Illness

So Many Studies, So Many Scattered Conclusions
ByJames C. Kaufman

chapter Hot Topic 3|8 pages

Neuroscience of Creativity

ByOshin Vartanian

chapter Chapter 5|22 pages

Cognition and Creative Thought

ByCynthia Sifonis, Thomas B. Ward

chapter Hot Topic 4|14 pages

Insight: Developing Creative Thinkers with Ahas and Uh-Ohs?

ByGillian Hill

chapter Chapter 6|16 pages

A Pragmatic View of Teaching and Measuring Creativity Inside Digital Media Design

ByMatthew J. Worwood

chapter Hot Topic 5|6 pages

Creative Efficiency

More Ideas, Better, Faster!
ByStuart Goldsmith

chapter Chapter 7|14 pages

Creative Productivity across the Life Span

ByDean Keith Simonton

chapter Hot Topic 6|10 pages

Development of Creativity

Different Phases for Different Ages
BySandra W. Russ

chapter Hot Topic 7|10 pages

Pretend Play and Creativity

BySandra W. Russ, Alexis W. Lee

chapter Chapter 8|20 pages

Investing in Creativity in Students

The Long and Short (Term) of It
ByAmy K. Graefe, Stuart N. Omdal

chapter Hot Topic 8|8 pages

Creativity in Groups

Catalyst or Complication?
ByMelanie S. Meyer, Jonathan A. Plucker

chapter Chapter 9|12 pages

Teachers and Creativity

ByKristen N. Lamb

chapter Hot Topic 9|12 pages

Creativity Assessment

ByMeihua Qian, Jonathan A. Plucker, Qianyi Gao

chapter Hot Topic 10|8 pages

Failure and Creativity

ByRonald A. Beghetto

chapter Chapter 10|16 pages

Why Are We Creative?

Novel and Effective Products
ByDavid H. Cropley

chapter Hot Topic 11|10 pages


Supporting Creativity and Innovation by Design
ByKylie Peppler

chapter Hot Topic 12|10 pages

Creative Articulation

ByJonathan A. Plucker

chapter Hot Topic 13|10 pages

Ethical Reflection as a Part of Creative Problem-solving

ByMagdalena G. Grohman, Matthew J. Brown, Eun Ah Lee

chapter Chapter 11|10 pages

What Teachers Should Know about Creativity in Business

ByRichard Madden

chapter Chapter 12|22 pages

Leadership and Creativity

What Leaders Can Do to Facilitate Creativity in Organizations
ByRyan P. Royston, Roni Reiter-Palmon

chapter Chapter 13|20 pages

A Sociocultural Perspective on Creativity and Technology

New Synergies for Education
ByDanah Henriksen, Punya Mishra, Carolina Torrejon Capurro