Creativity and innovation are frequently mentioned as key 21st-century skills for career and life success. Indeed, recent research provides evidence that the jobs of the future will increasingly require the ability to bring creative solutions to complex problems. And creativity is often the spice of life, that little extra something that makes the mundane into the interesting, making our routines into fresh new approaches to our daily lives. Over the past quarter century, our understanding of creativity has advanced significantly—we know more about what it is (and isn't), we better understand how to foster it, and we have deeper, more complex knowledge about how it relates to intelligence, leadership, personality, and other constructs. This book brings together some of the world's best thinkers and researchers on creativity, innovation, and entrepreneurship to provide a comprehensive but highly readable overview of these exciting, important topics.

chapter |3 pages


Creativity: It's Not Just for Hippies Anymore
ByJonathan A. Plucker

chapter Chapter 1|17 pages

Defining Creativity

ByGayle T. Dow

chapter Hot Topic 1|12 pages

Connected but Different

Comparing and Contrasting Creativity, Innovation, and Entrepreneurship
ByRichard N. Dino

chapter Chapter 2|13 pages

Theories of Creativity

ByRonald A. Beghetto, James C. Kaufman

chapter Hot Topic 2|11 pages

The Dark Side of Creativity

Potential Better Left Unfulfilled
ByMark A. Runco

chapter Chapter 3|14 pages

Creative Products

Defining and Measuring Novel Solutions
ByDavid H. Cropley

chapter Chapter 4|16 pages

High-Tech Innovation, Creativity, and Regional Development

ByRichard Florida

chapter Chapter 5|20 pages

Cognition and Creative Thought

ByCynthia Sifonis, Thomas B. Ward

chapter Hot Topic 3|8 pages

Are Creativity and Intelligence Related?

ByAmber Esping

chapter Chapter 6|14 pages

Creative Productivity Across the Life Span

ByDean Keith Simonton

chapter Chapter 7|17 pages

Pretend Play and Creativity

BySandra W. Russ, Alexis W. Lee

chapter Chapter 8|13 pages

Creative Articulation

ByJonathan A. Plucker

chapter Chapter 9|15 pages

Why Do We Create?

The Roles of Motivation, Mindset, and Passion in Human Creativity
ByMagdalena G. Grohman, Heather T. Snyder

chapter Chapter 10|18 pages

The Creative Personality

Current Understandings and Debates
ByGregory J. Feist

chapter Hot Topic 4|6 pages

Creativity and Mental Illness

So Many Studies, So Many Wrong Conclusions
ByJames C. Kaufman

chapter Chapter 11|17 pages

Investing in Creativity in Students

The Long and Short (Term) of It
ByStuart N. Omdal, Amy K. Graefe

chapter Hot Topic 5|12 pages

Creativity Assessment

ByMeihua Qian, Jonathan A. Plucker

chapter Chapter 12|12 pages

Creativity in Business

ByRichard Madden

chapter Chapter 13|20 pages

Leadership and Creativity

What Leaders Can Do to Facilitate Creativity in Organizations
ByRyan P. Royston, Roni Reiter-Palmon

chapter Hot Topic 6|9 pages

Creativity and Conformity

A Paradoxical Relationship
ByRonald A. Beghetto

chapter Chapter 14|18 pages

Technology and Creativity

ByTimothy J. Magner

chapter Hot Topic 7|12 pages

Creative Leisure

ByC. Boyd Hegarty