This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, together with an assessment of the impact of these practices around the world. It explores the sources of China's evolving strategies, how the past influences the present, and the impact of domestic factors that shape China's communication strategies. Including a wide range of detailed examples, the book also discusses how far China is creating new models that will reshape the current landscape of public diplomacy.

Chapters 1 and 11 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at https://www.taylorfrancis.com.

chapter 1|12 pages

Communicating China to the World

Representations, Reception, and Effects

part II|100 pages

Narratives from China: Stories to the World

chapter 10|15 pages

Manufacturing and Commodifying “Chineseness”

Micro-Celebrity Li Ziqi's Construction of an Idyllic Rural China and Her Media Representation on YouTube

chapter 11|14 pages

Museums, Affect, and Soft Power

The Harbin Jewish Museum

part III|66 pages

China in the Eyes of the “Other” - International Receptions of China's Stories

chapter 15|15 pages

Online Citizen Perception of China's Engagement in Kenya

Media Reporting on Standard Gauge Railway

chapter 16|15 pages

“China is…”

China's International Positioning and Self-Identity Definition in Xi Jinping's Speeches