This book advances the tourism and hospitality industry’s contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumption and production. It enables a collaboration platform across these sectors in pursuit of common goals for promoting sustainable consumption and environmental protection.

Sustainable consumer behavior is a principal topic in the current tourism and hospitality industry as many types of unsustainable consumptions pose a threat to society and the natural environment. Sustainable consumer behavior is a vital facet of protecting the environment that ultimately benefits the entire society. Individuals’ irresponsible consumption activities are undeniably considerable elicitors of harmful environmental, social, economic, and economic impacts throughout the world. Comprehending sustainable consumer behavior is of utmost importance for the tourism and hospitality industry to design innovative and responsible strategies to minimize the negative consequences of tourism.

The scope of this book includes various sustainable consumptions, productions, and consumer behaviors in a variety of tourism and hospitality sectors and will be of great value to students, scholars, and researchers interested in areas such as sustainable consumer behaviour, hospitality, sustainable development, and tourism management.

The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.

chapter |20 pages

Green-Induced tourist equity: the cross-level effect of regional environmental performance

ByIpKin Anthony Wong, Wenjia Jasmine Ruan, Xiaomei Cai, GuoQiong Ivanka Huang

chapter |19 pages

Hotels' sustainability practices and guests' familiarity, attitudes and behaviours

ByHossein Olya, Levent Altinay, Anna Farmaki, Ainur Kenebayeva, Dogan Gursoy

chapter |16 pages

The anchoring effect of aviation green tax for sustainable tourism, based on the nudge theory

ByHaeok Liz Kim, Sunghyup Sean Hyun

chapter |19 pages

Application of internal environmental locus of control to the context of eco-friendly drone food delivery services

ByJinsoo Hwang, Jin-soo Lee, Jinkyung Jenny Kim, Muhammad Safdar Sial

chapter |19 pages

Exploring preferences and sustainable attitudes of Airbnb green users in the review comments and ratings: a text mining approach

ByLaura Serrano, Antonio Ariza-Montes, Martín Nader, Antonio Sianes, Rob Law

chapter |27 pages

An application of Delphi method and analytic hierarchy process in understanding hotel corporate social responsibility performance scale

ByAntony King Fung Wong, Seongseop (Sam) Kim, Suna Lee, Statia Elliot

chapter |22 pages

Understanding backpacker sustainable behavior using the tri-component attitude model

ByElizabeth Agyeiwaah, Frederick Dayour, Felix Elvis Otoo, Ben Goh