This volume explores drag in global online spaces as a distinct departure from the established success, and limitations, of RuPaul’s Drag Race. Centred around discourses of LGBTQ+ visibility and political mobilization, the volume addresses how these discourses have moved beyond the increasingly limited qualities of the television series to reconfigure the parameters of drag in emerging communities and spaces.

By reconceiving of drag in new settings, this volume uncovers the crucial social and political potential for community-building in an increasingly fragmented and isolated global space. Chapters by a diverse team of authors delve into the recognition of new articulations of LGBTQ+ visibility and political mobility through drag in online space; the implications of drag celebrity for issues such as labor and profit in the digital sphere; the (re)appropriation of mainstream drag in emerging online environments and communities; and the reverberations of drag in underrepresented and underresearched areas of the world.

Offering new insights into the rise of drag in a global digital public sphere, this volume will be of interest to scholars and students of media studies, cultural studies, digital media and cultural studies, critical race studies, gender studies, sexuality studies, queer theory, film, and television studies.

part I|13 pages


chapter 1|11 pages

Post-RuPaul's Drag Race

Queer Visibility, Online Discourse and Political Change in a Global Digital Sphere
ByNiall Brennan, David Gudelunas

part II|48 pages

Drag Visibility and Politics in Global Online Space

chapter 2|19 pages

Post-Drag Race, Post-Trans, Post-Pandemic Contestants

Affecting Political Realness in Social Media and (in Return to) Reality Television Space
ByNiall Brennan

chapter 3|15 pages

“Boys Wear Blue, Girls Wear Pink”

Drag Queens, Fake News and Gender Controversies in a Conservative Brazil
ByMayka Castellano, Daniel Rios, Gabriel Ferreirinho

part III|77 pages

Drag Influencers, Advertising and Labor

chapter 6|24 pages

Drag Dollars

Making Room for Queens in Advertising
ByJuan Mundel, Samantha Close, Niki Sasiela

chapter 7|13 pages

It Is a Drag

The Televisual Exploitation of Labor in RuPaul's Drag Race
ByMaxime-Reza Mehran

chapter 8|14 pages

Werq the YouTube

Changing Collective Practices in the Brazilian Drag Scene
ByLucas Bragança, Douglas Ostruca

part IV|45 pages

Drag Remix, Translation and Online Fandom

chapter 9|9 pages

Giving Face (Shields)

The Recirculation and Rearticulation of Drag Race in a Global Pandemic
ByDavid Gudelunas

chapter 10|16 pages

Reading Is Fundamental

Ru-Capturing Narrative and Drag Race Herstory Through Remixed Episodes, Fan Dialogue and Hypercamp Culture
ByKyle Livie, Sam Robinson

part V|50 pages

Drag by Global Extension(s)

chapter 12|17 pages

The Exploration of Liminal Identities Through Drag in Online Space

ByChelsea Daggett

chapter 13|16 pages

Mr Gay Namibia

Publicity Maven, Social-Justice Defender and Former Altar Boy
ByTammy Rae Matthews

chapter 14|15 pages

The Shumang Lila Performers of Manipur and the Pursuit of the Perfect

BySuzania Brahmacharimayum, Barry King