ABSTRACT
This volume explores the applications of narrative and storytelling in corporate, public health and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication and social movement, before discussing the use of stories in community building, identity construction and civic engagement. This timely volume will be of interest to academics, researchers and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.
List of Tables
About the contributors
Preface
Chapter 1. Narratives in public communication: An introduction
Fuyuan Shen and Heidi Hatfield Edwards
Chapter 2. Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction Placement
Weirui Wang and Yan Huang
Chapter 3. Are repeated stories a good strategy? Focusing on narrative persuasion in digital political communication
Weiting Tao, Juliana Ferdandes and Yi Grace Ji
Chapter 4. The effects and implications of consuming multiple science narratives on different types of audience engagement
Jessica Gall Myrick
Chapter 5. Persuasive Mechanisms and Effects of Narrative Video Political Ads
from the 2018 U.S. Midterm Elections on Voter Attitudes
Jeff Conlin, Guolan Yang and Fuyuan Shen
Chapter 6. Effects of narrative-based corporate message and sponsorship disclosure in native CSR advertising
Ashley Han, Shanshan Lou, Heidi Hatfield Edwards and Fuyuan Shen
Chapter 7. Understanding crisis narratives with large-scale Twitter data:
The role of celebrity and emotions in the virality of #MeToo social media activism messages
Xuerong Lu, Yen-I Lee and Yan Jin, University of Georgia
Chapter 8. The Co-Creation of a Collective Identity through Narrativized Sisterhood in a Women’s Political Training Program
Stephanie Madden and Abbey Levenshus
Chapter 9. The re-enchantment of narratives in disaster risk communication: Developing a storytelling framework with ‘5C’ principles
Jenny Zhengye Hou
Chapter 10. Constructing the pipeline fight metanarrative: Micromobilizations, participation, and environmental advocacy
Derek Moscato
Chapter 11. Once upon a time…a story of narratives in public communication
Heidi Hatfield Edwards and Fuyuan Shen
