ABSTRACT
This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their monographic lectures and participating in seminars on their research results and educational achievements. This book contains descriptions of case studies, elaborated by Erasmus and CEEPUS teachers, illustrating that the case study is a method of research as well as a method applied in education and emphasizing the value of qualitative methods by example of case studies.
The key benefit of qualitative research is that it allows a researcher to perceive and understand context within which decisions and actions take place. Hence, to understand peoples’ motivations, their reasons, their actions, and the context for their beliefs and actions, qualitative research is the best route. Assuming that business organizations as well as individuals are entirely linked together via the Internet, a new approach to business communication and marketing, business modelling and management are developed to reveal an increase of business synergy effects, the alignment of information and communication technologies (ICT) and business and social value creation, as well as sustainability and environment protection. Through this book, readers have an opportunity to learn about relevance and rigor in qualitative research and how the case study can be applied in various organizational contexts.
TABLE OF CONTENTS
part 1|81 pages
Digital Transformation and Development of High Education Institutions
chapter 2|20 pages
The Effect of Ethical Leadership and Leadership Effectiveness on Employees' Turnover Intention in High Education Institutions
chapter 3|21 pages
Digital Transformation in Education
chapter 4|18 pages
Ambient, Guerilla, and Event Marketing in Education of Marketers, and Development of Creative Abilities
part 2|91 pages
Digital Transformation and Perspective Development at Business Organizations
chapter 5|18 pages
Testing and Certification of New Product Development in the Electronics Industry
chapter 6|15 pages
Role of Information System Support in Project Management
chapter 7|19 pages
Comparison of Multi-Criteria Decision Methodologies
chapter 8|22 pages
Augmented Reality in Medical Training of Patient Referrals
chapter 9|15 pages
The Use of Blockchain Technology in the Sports Sector
part 3|90 pages
Value Creation at Business Organizations