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      Beauty and Business
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      Book

      Beauty and Business

      DOI link for Beauty and Business

      Beauty and Business book

      Commerce, Gender, and Culture in Modern America

      Beauty and Business

      DOI link for Beauty and Business

      Beauty and Business book

      Commerce, Gender, and Culture in Modern America
      Edited ByPhilip Scranton
      Edition 1st Edition
      First Published 2001
      eBook Published 30 September 2013
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315023090
      Pages 288
      eBook ISBN 9781315023090
      Subjects Humanities
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      Scranton, P. (Ed.). (2001). Beauty and Business: Commerce, Gender, and Culture in Modern America (1st ed.). Routledge. https://doi.org/10.4324/9781315023090

      ABSTRACT

      Leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.

      TABLE OF CONTENTS

      chapter |4 pages

      Preface

      ByPhilip Scranton

      chapter |2 pages

      Acknowledgments

      chapter |16 pages

      On Beauty . . . and the History of Business

      ByKathy Peiss

      part |1 pages

      Part 1 IMAGES AND REFORMS

      chapter |28 pages

      "Any Desired Length": Negotiating Gender through Sports Clothing, 1870–1925

      chapter |35 pages

      Questionable Beauty: The Dangers and Delights of the Cigarette in American Society, 1880–1930

      chapter |22 pages

      Collars and Consumers: Changing Images of American Manliness and Business

      chapter |32 pages

      "Fighting the Corsetless Evil": Shaping Corsets and Culture, 1900–1930

      part |1 pages

      Part 2 BUSINESS AND WORK

      chapter |27 pages

      <;]Ja'l.t 2 BUSINESS AND WORK A Depression-Proof Business Strategy: """"""""""""""""", The California Perfume Company's Motivational Literature

      ByKatina L. Manko

      chapter |26 pages

      "I Had My Own Business . . . So I Didn't Have to Worry": Beauty Salons, Beauty Culturists, and the Politics of African-American Female Entrepreneurship

      chapter |22 pages

      "At the Curve Exchange": Postwar Beauty Culture and Working Women at Maidenform

      chapter |36 pages

      Estée Lauder: Self-Definition and the Modern Cosmetics Market

      ByNancy Koehn

      part |1 pages

      Part 3 CONSTRUCTING COMMODITIES

      chapter |24 pages

      Black Is Profitable: The Commodification of the Afro, 1960–1975

      chapter |31 pages

      "Loveliest Daughter of Our Ancient Cathay!": Representations of Ethnic and Gender Identity in the Miss Chinatown U.S.A. Beauty Pageant

      chapter |20 pages

      Hiding the Scars: History of Breast Prostheses after Mastectomy Since 1945

      chapter |2 pages

      Notes on the Contributors

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