ABSTRACT

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

chapter |74 pages

Introduction

Hiding in the Light: From Oshin to Yoshimoto Banana

chapter 3|27 pages

Antiphonal Performances?

Japanese Women's Magazines and Women's Voices

chapter 5|23 pages

Consuming Bodies:

Constructing and Representing the Female Body in Contemporary Japanese Print Media

chapter 6|35 pages

Cuties in Japan

chapter 7|19 pages

The Marketing of Adolescence in Japan:

Buying and Dreaming