Written to meet the needs of teachers, lecturers and tutors working at different levels and in many situations, this is the guide to surveying and understanding the key issues, best practices and new developments in business and management studies.

Teaching in this field is a multi-faceted experience. The authors use an international perspective and support a wide range of situations by concentrating on five key areas:

* the teaching and supporting of learning
* the design and planning of learning activities
* assessment and giving feedback to students
* developing effective learning environments and student learning support systems
* reflective practice and professional development.

Practical and clear, this book will prove an invaluable guide for all those with an interest in developing business and management education and is essential reading for all those looking for professional accreditation for recognition of their teaching. It is also indispensable for the less experienced teacher seeking material for reflection and advice.

part A|28 pages

Business and management education in context

chapter 1|13 pages

Traditions and tensions

ByBruce Macfarlane, Roger Ottewill

chapter 2|13 pages

Understanding learners

ByRoger Ottewill, Bruce Macfarlane

part B|48 pages

Preparing the agenda – the learning environment

chapter 3|8 pages

Educational challenges

ByRoger Ottewill, Bruce Macfarlane

chapter 4|7 pages

Aims, objectives and learning outcomes

ByRoger Ottewill, Bruce Macfarlane

chapter 5|13 pages

Learning, teaching and assessment activities

ByRoger Ottewill, Bruce Macfarlane

chapter 6|8 pages


ByBruce Macfarlane, Roger Ottewill

chapter 7|10 pages

Reflection and evaluation

ByBruce Macfarlane, Roger Ottewill

part C|105 pages

Applying the principles

chapter 8|16 pages

Business environment

ByRanald Macdonald

chapter 9|13 pages

Business organisation

ByArdha Danieli, Alan B. Thomas

chapter 10|15 pages

Business ethics

ByBruce Macfarlane, Roger Ottewill

chapter 11|15 pages

International business

ByKarina Jensen

chapter 12|15 pages

Strategic management

ByPeter L. Jennings, June Fletcher

chapter 13|13 pages


ByAndrew Perkins

chapter 14|16 pages

Innovation and entrepreneurship

ByPhilippa Gerbic, Andrew McConchie

part D|19 pages

The way forward — maintaining the momentum

chapter 15|9 pages

Anticipating the future

ByBruce Macfarlane, Roger Ottewill

chapter 16|8 pages

Professional development

ByRoger Ottewill, Bruce Macfarlane