ABSTRACT

Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a digital media age has intensified that relationship, giving evidence of both continuity and substantial change in this relationship as both media systems and popular culture have entered a new century.


Collectively, the articles give an authentic flavor of the issues--real and incipient--surrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.

chapter |3 pages

Editorial

ByRaymond Boyle, Peter Flood, Deirdre Kevin

chapter |10 pages

Mobile Communication and the Sports Industry: The Case of 3G

ByRaymond Boyle

chapter |18 pages

Sport Broadcasting: How to Maximize the Rating Figures

ByHarry Arne Solberg, Randi Hammervold

chapter |14 pages

Sport on Commercial Norwegian Radio 1988 to 2003

ByPeter Dahlén, Ragnhild Thomsen