This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.

Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

chapter |4 pages


part I|105 pages

Destination marketing

chapter 3|14 pages

Destination marketing research

chapter 5|11 pages

Entrepreneurial marketing in tourism and hospitality

How marketing practices do not follow linear or cyclic processes

chapter 7|10 pages

Destination attachment

Conceptual foundation, dimensionality, antecedents and outcomes

chapter 8|8 pages

Service quality and marketing

chapter 9|10 pages

Crisis management and marketing

part II|66 pages

Marketing destinations to specific segments

chapter 12|21 pages

Marketing destinations through events

Research on satisfaction and loyalty in festivals 1

chapter 13|9 pages

Senior tourism

An emerging and attractive market segment for destinations

chapter 14|14 pages

Value-satisfaction-loyalty chain in tourism

A case study from the hotel sector

section IV|139 pages

Tourist behaviour

chapter 24|32 pages

Revisiting destination loyalty

An examination of its antecedents

part VI|52 pages

Innovation in destination marketing

part VII|57 pages

Internet and technology

chapter 37|14 pages

Evolving destination and business relationships in online distribution channels

Disintermediation and re-intermediation

chapter 38|11 pages

How to successfully handle online hotel reviews

Practical recommendations

chapter 39|11 pages

Destination marketing

Approaches to improve productivity in an era of technology disruption