This volume explores the relationship between aesthetics and traditional multimodal communication to show how all semiotic resources, not just those situated within fine arts, have an aesthetic function. Bringing together contributions from an interdisciplinary group of researchers, the book meditates on the role of aesthetics in a broader range of semiotic resources, including urban spaces, blogs, digital scrapbooks, children’s literature, music, and online learning environments. The result is a comprehensive collection of new perspectives on how communication and aesthetics enrich and complement one another when meaning is made with semiotic resources, making this key reading for students and scholars in multimodality, fine arts, education studies, and visual culture.

chapter 1|11 pages


ByElise Seip Tønnessen, Frida Forsgren

part |42 pages

Part I

chapter 2|22 pages

Multimodality, Style, and the Aesthetic

The Case of the Digital Werewolf
ByAndrew Burn, Gunther Kress

chapter 3|18 pages

A Phenomenological Approach to Multimodality and Aesthetic Experiences

ByThomas Illum Hansen

part |58 pages

Part II

chapter 4|16 pages

Memoria of a National Trauma

ByEva Maagerø, Aslaug Veum

chapter 5|16 pages

Reconstruction of Chilean Memories in the National Stadium of Chile

A Multimodal Critical Discourse Analysis of a Centre of Detention and Torture
ByPatricia Baeza Duffy

chapter 6|24 pages

Shaping the Social Through the Aesthetics of Public Places

The Renovation of Leeds Kirkgate Market
ByElisabetta Adami

part |88 pages

Part III

chapter 7|14 pages

A Multimodal Analysis of Aesthetics in Brazilian School Textbooks

ByClarice Lage Gualberto, Sônia Maria de Oliveira Pimenta

chapter 8|17 pages

Aesthetic Experience Through Students’ Production of Digital Books

ByHege Emma Rimmereide, Jon Hoem, Sarah Hoem Iversen

chapter 9|16 pages

Digital Argumentation Aesthetics

ByJon Hoem, Ture Schwebs

chapter 10|24 pages

Visualizing Norms of Science in Early School Years

Visual Aesthetics and Content Formation in Students’ Multimodal Compositions
ByElin Westlund

chapter 11|15 pages

The Aesthetic Potential of Vocal Sound in Online Learning Situations

ByJohnny Wingstedt

part |65 pages

Part IV

chapter 12|15 pages

The Templatized Aesthetics of Wix

A Social Semiotic Technology Approach to Web Design
ByGunhild Kvåle, Søren Vigild Poulsen

chapter 13|19 pages

Digital Scrapbooks, Everyday Aesthetics, and the Curatorial Self

Social Photography in Female Visual Blogging
BySumin Zhao, Michele Zappavigna

chapter 14|13 pages

Multimodality, Moving Images, and Aesthetics

ByØystein Gilje

chapter 15|16 pages

Filtered Aesthetics

A Study of Instagram’s Photo Filters From the Perspective of Semiotic Technology
BySøren Vigild Poulsen

part |65 pages

Part V

chapter 16|18 pages

Sensory Experience and a Subjective Reading Position in The Lost Thing

ByKristin Ørjasæter

chapter 17|17 pages

Tears in Heaven

Eric Clapton Coping with Loss Through Music and Words
ByBjarne Markussen

chapter 18|14 pages

Multimodal Aesthetics and Gender in Beck’s Song Reader

ByKate Maxwell, Lilli Mittner

chapter 19|14 pages

Intermodal Contrast in Film

Looking for the Aesthetics of Intermodal Relations
ByMartin Siefkes