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      Book

      Handbook of Media Management and Economics
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      Book

      Handbook of Media Management and Economics

      DOI link for Handbook of Media Management and Economics

      Handbook of Media Management and Economics book

      Handbook of Media Management and Economics

      DOI link for Handbook of Media Management and Economics

      Handbook of Media Management and Economics book

      Edited ByAlan B. Albarran, Bozena I. Mierzejewska, Jaemin Jung
      Edition 2nd Edition
      First Published 2018
      eBook Published 11 April 2018
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315189918
      Pages 496
      eBook ISBN 9781315189918
      Subjects Arts, Economics, Finance, Business & Industry, Humanities
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      Albarran, A.B., Mierzejewska, B.I., & Jung, J. (Eds.). (2018). Handbook of Media Management and Economics (2nd ed.). Routledge. https://doi.org/10.4324/9781315189918

      ABSTRACT

      Winner of the 2019 Robert Picard Book Award

      The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

      The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

      TABLE OF CONTENTS

      part I|91 pages

      MME Research

      chapter 1|14 pages

      Media Management and Economics Research

      A Historical Review
      ByAlan B. Albarran

      chapter 2|19 pages

      Theoretical Approaches in Media Management Research Revised 1

      ByBozena I. Mierzejewska

      chapter 3|16 pages

      Evolving Research and Theories in Media Economics

      ByBrendan M. Cunningham

      chapter 4|12 pages

      Media Management and Economics Research in Europe

      ByJuan Pablo Artero, Alfonso Sánchez-Tabernero

      chapter 5|16 pages

      Media Management and Economics Research in Asia

      ByJaemin Jung, Youngju Kim

      chapter 6|12 pages

      Media Management and Economics Research in Latin America

      Challenges and Opportunities for Scholars in the Field
      ByMaría Elena Gutiérrez-Rentería

      part II|145 pages

      Fundamental Issues in MME Research

      chapter 7|16 pages

      Human Resource Management in the Media

      ByJoyce Costello, John Oliver

      chapter 8|19 pages

      Strategic Management

      ByNabyla Daidj

      chapter 9|14 pages

      Issues in Financial Management

      ByRonald J. Rizzuto, Michael O. Wirth, Pisun (Tracy) Xu

      chapter 10|15 pages

      Advertising in Media Management and Economics

      ByLouisa Ha

      chapter 11|17 pages

      Marketing and Branding

      ByJuliane A. Lischka, Gabriele Siegert, Isabelle Krebs

      chapter 12|25 pages

      Media Policy

      ByKrishna Jayakar

      chapter 13|18 pages

      Mergers and Acquisitions and Their Performance

      ByHans van Kranenburg, Gerrit Willem Ziggers

      chapter 14|19 pages

      Content/Program Distribution

      ByDouglas A. Ferguson

      part III|122 pages

      Emerging Issues/Areas of Inquiry in MME Research

      chapter 15|18 pages

      Media Innovation

      Three Strategic Approaches to Business Transformation
      ByRichard A. Gershon

      chapter 16|14 pages

      Media Entrepreneurship

      ByMin Hang

      chapter 17|14 pages

      Social Media

      ByAndreas Kaplan, Grzegorz Mazurek

      chapter 18|14 pages

      Mobile Media

      BySangwon Lee

      chapter 19|16 pages

      Multiplatform

      A Distribution Perspective
      ByXiaoqun Zhang, Alan B. Albarran

      chapter 20|16 pages

      Multiplatform

      A Consumption Perspective
      BySylvia M. Chan-Olmsted, Min Xiao

      chapter 21|14 pages

      MEDIA Globalization

      ByXiaoqun Zhang

      chapter 22|14 pages

      Changes in Journalism in the Digital Age

      The Evolution of News
      ByAngela Powers, Jingyan Zhao

      part IV|61 pages

      Analytical Tools in MME Research

      chapter 23|16 pages

      Methodological Approaches in Media Management and Economics

      ByMichel Dupagne

      chapter 24|15 pages

      Audience Measurement and Analysis

      BySu Jung Kim

      chapter 25|16 pages

      The Transformation of Advertising Agencies in a Digital World

      ByJürg Kaufmann Argueta, Francisco J. Pérez-Latre

      chapter 26|12 pages

      Big Data and Media Management

      ByPhilip M. Napoli, Axel Roepnack

      part V|28 pages

      Future Directions in MME Research

      chapter 27|17 pages

      Media Management Research in the Twenty-First Century

      ByUlrike Rohn

      chapter 28|9 pages

      Future Directions for Media Economics Research

      ByBrendan M. Cunningham
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