Winner of the 2019 Robert Picard Book Award
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
TABLE OF CONTENTS
part I|91 pages
part II|145 pages
Fundamental Issues in MME Research
part III|122 pages
Emerging Issues/Areas of Inquiry in MME Research
part IV|61 pages
Analytical Tools in MME Research
part V|28 pages
Future Directions in MME Research