The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.

part |28 pages


chapter 1|11 pages

The Flourishing Side of Communication Effects

ByJosé Antonio Muñiz-Velázquez, Cristina M. Pulido

chapter 2|6 pages

Research on Positive Communication and Social Impact

ByBeatriz Villarejo-Carballido, Cristina M. Pulido, Mimar Ramis

chapter 3|9 pages

What can Science Tell Us about Human Happiness (and Why and How should we Disseminate it)?

ByGonzalo Hervás, Covadonga Chaves

part Part I|79 pages

Positive Interpersonal Communication

chapter 4|10 pages

The Future of Positive Interpersonal Communication Research

ByThomas J. Socha

chapter 5|9 pages

What’s in a Smile?

Happiness and Communication From a Cultural Perspective
ByJessie K. Finch, Celestino Fernández

chapter 6|10 pages

On the Nature of Peak Communication

Communication Behaviors That Make a Difference on Well-Being and Happiness
ByJulien C. Mirivel

chapter 7|10 pages

Prosocial Relationship Maintenance and Resilience/Thriving

ByNicole N. Zamanzadeh, Tamara D. Afifi

chapter 8|10 pages

Communication for a Flourishing and Thriving Romantic Relationship

ByGary A. Beck, Joshua R. Pederson

chapter 9|9 pages

Explicating Positive Communication within Theories of Family Communication

BySteven R. Wilson, Elizabeth A. Munz

chapter 10|9 pages

Supportive and Mindful Communication

BySusanne M. Jones, Lucas J. Youngvorst

chapter 11|10 pages

Communication Savoring as Positive Interpersonal Communication

ByMargaret Jane Pitts, Sara Kim, Holman Meyerhoffer, Jian Jiao

part Part II|39 pages

Happiness and Media

chapter 12|9 pages

Positive Media Psychology

Emerging Scholarship and a Roadmap for Emerging Technologies
ByMary Beth Oliver, Arthur A. Raney

chapter 13|9 pages

On being Happy through Entertainment

Hedonic and Non-Hedonic Entertainment Experiences
ByMatthias Hofer, Diana Rieger

chapter 14|8 pages

Eudaimonic Flourishing in Media Consumption

Love, Know, and Experience as a Fan
ByJavier Lozano Delmar, Milagrosa Sánchez-Martín

chapter 15|11 pages

Media, Well-Being, and Health during Childhood and Adolescence

ByMargarida Gaspar de Matos, Cátia Branquinho, Tania Gaspar

part Part III|73 pages

Happiness, Advertising, and Marketing Communication

chapter 16|9 pages

Positive Marketing, Virtue, and Happiness

ByDawn Lerman, Santiago Mejia

chapter 17|7 pages

Advertising and Authentic Happiness

Can They Be Good Friends?
ByJosé Antonio Muñiz-Velázquez, Juan F. Plaza

chapter 18|11 pages

Brand Engagement and Positive Advertising

ByDavid Alameda, Irene Martín

chapter 19|14 pages

Using Ethnographic Insights to Foster Positive Value Exchange between Consumers and Corporations

A Case Study With FedEx
ByTimothy de Waal Malefyt

chapter 20|11 pages

Branding and the Happiness Formula

ByBelén Gutiérrez-Villar, Pilar Castro-González, Rosa Melero-Bolaños, Mariano Carbonero-Ruz

chapter 21|10 pages

Femvertising Discourses and Online Consumer Engagement

A Case Analysis of Under Armour’s #IWillWhatIWant Brand Campaign
ByLinda Tuncay Zayer, Catherine A. Coleman, Jose Luis Rodriguez Orjuela

chapter 22|9 pages

Spirituality and Advertising

ByGalit Marmor-Lavie

part Part IV|41 pages

New Public Relations for a New Economy

chapter 23|9 pages

Corporations for a New Economy of Happiness

ByLuis Rivas, Elias Soukiazis

chapter 24|13 pages

Rethinking Internal Communication

Building Purpose-Driven Organizations
ByÁngel Alloza Losana, Clara Fontán Gallardo

chapter 25|8 pages

Authentic Communication and Subjective Well-Being

The Case of a Nonprofit Public Service Organization
ByAntonio Ariza-Montes, Antonio L. Leal-Rodríguez, Horacio Molina-Sánchez, Jesús Ramírez-Sobrino

chapter 26|9 pages

Socially Responsible Consumption and Happiness

ByRafael Araque-Padilla, María José Montero-Simó, José Javier Pérez-Barea

part Part V|60 pages

Happiness and Positive Digital Technologies

chapter 27|11 pages

Positive Technology

From Communication to Positive Experience
ByGiuseppe Riva, Silvia Serino, Alice Chirico, Andrea Gaggioli

chapter 28|8 pages

Youth Prosumers and Character Strengths

ByPaula Herrero-Diz, Marina Ramos-Serrano, Ashley Woodfall

chapter 29|9 pages

Aesthetics, Usability, and the Digital Divide

An Approach to Beauty, UX, and Subjective Well-Being
ByJuan-Ramón Martin-Sanromán, Fernando Suárez Carballo, Fernando Galindo Rubio, Daniel Raposo

chapter 30|9 pages

POPC and the Good Life

A Salutogenic Take on Being Permanently Online, Permanently Connected
ByFrank M. Schneider, Annabell Halfmann, Peter Vorderer

chapter 31|7 pages

Wearables for Human Flourishing

ByDavid Varona, Javier Nó-Sánchez

chapter 32|8 pages

Digital Altruism

It Is Good to Be Good Also in Social Media
ByAndrés del Toro, Purificación Alcaide-Pulido

chapter 33|6 pages

Happiness and Digital Ethics

ByDon Heider

part Part VI|74 pages

Happiness at School

chapter 34|11 pages

Positive Education

Promoting Well-Being at School
ByDiego Gomez-Baya, Jane E. Gillham

chapter 35|8 pages

The Real Happiness in Education

The Inclusive Curriculum
ByIsabel Lopez-Cobo, Inmaculada Gómez-Hurtado, Mel Ainscow

chapter 36|10 pages

Music Education and Happiness

BySusan Hallam, Francisco Cuadrado

chapter 37|8 pages

Audiovisual and Media Literacy for Social Change

ByEmma Camarero, Alexander Fedorov, Anastasia Levitskaya

chapter 38|7 pages

Caring Ethics and Media Literacy Practice

ByMegan Fromm, Paul Mihailidis

chapter 39|8 pages

Seeking Eudaimonia in Online Education

ByBeatriz Valverde, Erica C. Boling

chapter 40|11 pages

Sustainable Happiness and Living Schoolsa

Repurposing Education with a Vision of Well-Being for All
ByCatherine O’Brien, Sean Murray

chapter 41|9 pages

Positive Communication and Education

Applying Character Strengths in Schools
ByMathew A. White