ABSTRACT
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
TABLE OF CONTENTS
part |28 pages
Introduction
part Part I|79 pages
Positive Interpersonal Communication
chapter 6|10 pages
On the Nature of Peak Communication
part Part II|39 pages
Happiness and Media
chapter 12|9 pages
Positive Media Psychology
chapter 13|9 pages
On being Happy through Entertainment
part Part III|73 pages
Happiness, Advertising, and Marketing Communication
chapter 19|14 pages
Using Ethnographic Insights to Foster Positive Value Exchange between Consumers and Corporations
chapter 21|10 pages
Femvertising Discourses and Online Consumer Engagement
part Part IV|41 pages
New Public Relations for a New Economy
chapter 25|8 pages
Authentic Communication and Subjective Well-Being
part Part V|60 pages
Happiness and Positive Digital Technologies
chapter 29|9 pages
Aesthetics, Usability, and the Digital Divide
chapter 30|9 pages
POPC and the Good Life
part Part VI|74 pages
Happiness at School