Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments.

Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations—that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections—"Humor, Business and Society," "From Society to Business: Humor’s Use and Roles in Activist Movements," "From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations," and "Society within Business: Humor’s Use and Roles in the Workplace and in Organizations."

This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior.

part 1|26 pages

Humor, business, and society

chapter 1.1|11 pages

Positive psychology

Humour and the virtues of negative thinking

chapter 1.2|13 pages

Friedman and Tocqueville walk into a bar. . .

Deciphering the business and society discourse

part 2|29 pages

From society to business

chapter 2.1|13 pages

How to take the joke

Strategic uses and roles of humor in counter-corporate social movements

chapter 2.2|14 pages

Clowning around

A critical analysis of the role of humor in activist–business engagement

part 3|89 pages

From business to society

chapter 3.2|18 pages

SMEs’ ethical branding with humor on Facebook

A case study of a Finnish online army store 1

chapter 3.3|12 pages

With a genuine smile?

The relevance of time pressure and emotion work strategies for the adoption of humor in customer contact

chapter 3.4|6 pages

Did you get it?

Newsjacking: what it is and how to do it well

chapter 3.5|15 pages

Promoting, informing, and identifying

The case of Foody, the humorous mascot of Expo Milan 2015

chapter 3.6|14 pages

Controversial humor in advertising

Social and cultural implications

part 4|92 pages

Society within business

chapter 4.2|16 pages

The value of positive humor in the workplace

Enhancing work attitudes and performance

chapter 4.3|13 pages

Laughing out loud

How humor shapes innovation processes within and across organizations

chapter 4.4|14 pages

Laughing apart

Humor and the reproduction of exclusionary workplace cultures

chapter 4.6|12 pages

Just kidding

When workplace humor is toxic

chapter 4.7|13 pages

Just a joke!

A critical analysis of organizational humor