International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies.

European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly – yet not entirely – mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment.

This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda.

A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.

chapter 1|6 pages


Development of the discipline and trends
ByGabriele Suder, Monica Riviere, Johan Lindeque

part A|34 pages

European business research

chapter 2|20 pages

European business

A literature review
ByÁron Perényi

chapter 3|12 pages

European business research in perspective

The focus of regionalisation in the international business literature
ByNina Zobel, Björn Ambos

part B|50 pages

International business theory and evidence in Europe

chapter 4|12 pages

Internalisation theory and European business

ByPeter Enderwick

chapter 5|14 pages

On the basis of the Uppsala model

Evolution of European research models and frameworks
ByCheryl Marie Cordeiro

chapter 6|10 pages

The institutional heterogeneity of Europe as a regional market

ByKalle Pajunen

chapter 7|12 pages

European SMEs and the Born Global concept

ByØystein Moen, Alex Rialp-Criado

part C|34 pages

Culture, identity and European business

chapter 8|8 pages

Innovation capacities and national cultures

Drawing a cartography of the European landscape
ByRegis Coeurderoy

chapter 9|12 pages

Culture and European business environment

Past, present and future
BySonja A. Sackmann

chapter 10|12 pages

Towards a theory of European business culture

The case of management education at the ESCP Europe Business School
ByAndreas Kaplan

part D|46 pages

The political economy of doing business in advanced regionalisation

chapter 11|10 pages

Regionalisation and the European project

ByBruce Wilson

chapter 12|11 pages

Single market evolution and its business impact

ByMaureen Benson-Rea, Anna Gerke

chapter 14|12 pages

The EU’s institutions and the business environment

ByAlan Butt-Philip

part E|65 pages

Managing people in Europe

chapter 15|17 pages

Job quality in Europe

Regulation, workplace innovation and human resources practices
ByAndreas Kornelakis, Michail Veliziotis

chapter 16|10 pages

Human resources management and European business

ByCordula Barzantny

chapter 17|13 pages

International competencies for European SME graduate employees

A Dutch experience
ByLouise van Weerden, Marjo Wijnen-Meijer

chapter 18|12 pages

European sub-regional approaches to human resources management

ByNatalie Solveig Mikhaylov

chapter 19|11 pages

Europe and its diversity

Dealing with human resources management in Russia, Belarus and Ukraine
ByMarina Latukha

part F|89 pages

Functional and sectorial perspectives

chapter 20|14 pages

European business marketing

ByElfriede Penz, Barbara Stöttinger

chapter 21|14 pages

Exploring the prerequisites for long-term survival of internationalising and innovative SMEs

The case of the Swedish life-science industry
BySara Melén Hånell, Emilia Rovira Nordman, Daniel Tolstoy

chapter 22|15 pages

Firm capital structure in Europe

A comparative analysis of CEE firms vs. Western firms in the changing financial environment
ByKarin Jõeveer

chapter 23|13 pages

Managing cross-border M&A

Three approaches to takeovers in Europe
ByAnna John, Thomas Lawton, Maureen Meadows

chapter 24|14 pages

The future direction of manufacturing in the Single European Market

A case study
ByEdgar Bellow, Lotfi Hamzi

part G|28 pages

Complex challenges

chapter 32826|13 pages

Climate change, energy and innovation

Challenges and opportunities for the European Union
ByNicholas Parry, Martin Wainstein

chapter 27|12 pages

Business and human rights in Europe

Insights from the ILVA case
ByChiara Macchi, Elisa Giuliani

chapter 28|2 pages


European business – a twenty-first-century research agenda
ByGabriele Suder, Monica Riviere, Johan Lindeque