East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.

chapter |20 pages


ByAnthony Pecotich, Clifford J. Shultz

chapter 1|24 pages


Changing Consumer Behavior and Marketing
ByJanet R. McColl-Kennedy, Sharyn Rundle-Thiele, Steve Ward

chapter 2|29 pages

Brunei Darussalam

Consumption and Marketing in an Islamic Monarchy
ByLeong Vai Shiem, Tan Siew Ee

chapter 3|31 pages


Striving for Peace, Stability, and a Sustainable Consumer Market
ByClifford J. Shultz, Don R. Rahtz

chapter 4|93 pages

The People's Republic of China

Markets within the Market
ByPia Polsa, Stella L. M. So, Mark W. Speece

chapter 5|34 pages

East Timor

Realizing Its Potential
ByTony Lapsley

chapter 6|52 pages


Transition at a Crossroads
ByDon R. Rahtz, Ignas G. Sidik

chapter 7|42 pages


A Crisis of Confidence in the World's Second Largest Economy
ByTsutomu Okahashi, N. Clay Gary, Steven Ward

chapter 8|44 pages


Two Countries, Sharp Contrasts, but a Common Heritage
ByJames W. Gentry, Sunkyu Jun, Seungwoo Chun, Hee Suk Kang, Gyungtai Ko

chapter 9|35 pages


Emerging Market Trends and the Rise of Consumers and Entrepreneurs
ByWilliam J. Ardrey, Clifford J. Shultz, Michael Keane

chapter 10|40 pages


Toward Prosperity with Harmony and Diversity
ByAliah Hanim M. Salleh, Che Aniza Che Wel, Anthony Pecotich

chapter 11|30 pages


Foreign Brands Trickling Through
ByMay Lwin, Anthony Pecotich, Vicki Thein

chapter 12|19 pages

New Zealand

Consumers in Their Market Environment—Profiles and Predictions
ByRoger Marshall, Mike Potter, Christina Kwai Choi Lee

chapter 13|22 pages

Papua New Guinea

Marketing and Consumer Behavior
ByRonald A. Fullerton

chapter 14|18 pages

The Philippines

Marketing and Consumer Behavior—Past, Present, and Future
ByAlbert F. Celoza, Jane Hutchison, Anthony Pecotich

chapter 15|46 pages


Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond
ByJochen Wirtz, Cindy M.Y. Chung

chapter 16|29 pages


Euphoria and Paranoia on the Emerging Greater China Economy
ByYingchan Edwin Tang

chapter 17|45 pages


Consumer Behavior and Marketing
ByNittaya Wongtada, Busaya Virakul, Anusorn Singhapakdi

chapter 18|33 pages


Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development
ByClifford J. Shultz, David Dapice, Anthony Pecotich, Doan Huu Duc