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Book

Collaborative Ethnography in Business Environments

Book

Collaborative Ethnography in Business Environments

DOI link for Collaborative Ethnography in Business Environments

Collaborative Ethnography in Business Environments book

Collaborative Ethnography in Business Environments

DOI link for Collaborative Ethnography in Business Environments

Collaborative Ethnography in Business Environments book

Edited ByMaryann McCabe
Edition 1st Edition
First Published 2016
eBook Published 3 October 2016
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315534572
Pages 150
eBook ISBN 9781315534572
Subjects Economics, Finance, Business & Industry, Social Sciences
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McCabe, M. (Ed.). (2016). Collaborative Ethnography in Business Environments (1st ed.). Routledge. https://doi.org/10.4324/9781315534572

ABSTRACT

In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book

  • argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture;
  • addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;
  • reveals the essentially dynamic process of collaborative ethnography;
  • shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

TABLE OF CONTENTS

chapter 1|10 pages

Introduction: Collaborative ethnography: Intersection of knowledge, power and emotion

ByMARYANN McCABE

chapter 2|15 pages

Humanizing organizations: Researchers as knowledge brokers and change agents

ByROBIN BEERS

chapter 3|34 pages

Success despite the silos: System-wide innovation and collaboration

ByELIZABETH K. BRIODY, KEN C. ERICKSON

chapter 4|20 pages

Collaboration for impact: Involving stakeholders in ethnographic research

ByJENNIFER WATTS-ENGLERT, MARGARET H. SZYMANSKI, PATRICIA WALL,

chapter 5|13 pages

Collaborating across and beyond the corporation via design anthropology

ByALICE D. PEINADO

chapter 6|19 pages

Collaborating in visual consumer research

ByRUSSELL BELK

chapter 7|20 pages

Backyard ethnography: Defamiliarizing the familiar and understanding the consumer

ByINGA TREITLER
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