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      Book

      Collaborative Ethnography in Business Environments
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      Book

      Collaborative Ethnography in Business Environments

      DOI link for Collaborative Ethnography in Business Environments

      Collaborative Ethnography in Business Environments book

      Collaborative Ethnography in Business Environments

      DOI link for Collaborative Ethnography in Business Environments

      Collaborative Ethnography in Business Environments book

      Edited ByMaryann McCabe
      Edition 1st Edition
      First Published 2016
      eBook Published 3 October 2016
      Pub. Location London
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315534572
      Pages 150
      eBook ISBN 9781315534572
      Subjects Economics, Finance, Business & Industry, Social Sciences
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      McCabe, M. (Ed.). (2016). Collaborative Ethnography in Business Environments (1st ed.). Routledge. https://doi.org/10.4324/9781315534572

      ABSTRACT

      In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book

      • argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture;
      • addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;
      • reveals the essentially dynamic process of collaborative ethnography;
      • shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

      TABLE OF CONTENTS

      chapter 1|10 pages

      Introduction: Collaborative ethnography: Intersection of knowledge, power and emotion

      ByMARYANN McCABE

      chapter 2|15 pages

      Humanizing organizations: Researchers as knowledge brokers and change agents

      ByROBIN BEERS

      chapter 3|34 pages

      Success despite the silos: System-wide innovation and collaboration

      ByELIZABETH K. BRIODY, KEN C. ERICKSON

      chapter 4|20 pages

      Collaboration for impact: Involving stakeholders in ethnographic research

      ByJENNIFER WATTS-ENGLERT, MARGARET H. SZYMANSKI, PATRICIA WALL,

      chapter 5|13 pages

      Collaborating across and beyond the corporation via design anthropology

      ByALICE D. PEINADO

      chapter 6|19 pages

      Collaborating in visual consumer research

      ByRUSSELL BELK

      chapter 7|20 pages

      Backyard ethnography: Defamiliarizing the familiar and understanding the consumer

      ByINGA TREITLER
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