In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in the case of this publication, for change, better experiences and better services. The authors reflect on this recent transformation in the practice, role and skills of designers, by organising their book into three main sections. The first section links Design for Services to existing models and studies on services and service innovation. Section two presents multiple service design projects to illustrate and clarify the issues, practices and theories that characterise the discipline today; using these case studies the authors propose a conceptual framework that maps and describes the role of designers in the service economy. The final section projects the discipline into the emerging paradigms of a new economy to initiate a reflection on its future development.

chapter |6 pages


part |27 pages

Introduction to Design for Services

chapter |26 pages

1.1 A New Discipline

part |181 pages

Design for Services: From Theory to Practice and Vice Versa

chapter |7 pages

Case Study 08 From Novelty to Routine

Services in Science and Technology-Based Enterprises

chapter |11 pages

Case Study 14 Using Scenarios to Explore System Change

Veil, Local Food Depot

part |11 pages

Future Developments