How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes, and practitioners most effectively communicate their messages to others?

Persuasion and Communication in Sport, Exercise, and Physical Activity is the first book to consider the applications of persuasion frameworks within activity-related contexts, while also summarizing the major developments relating to communication topics in these settings. It provides a state of the art review of the key developments, challenges, and opportunities within the field. It brings together international experts from the fields of social, health, and sport and exercise psychology, to give theoretical overviews, insights into contemporary research themes and practical implications, as well as agendas for future research.

Covering topics such as changing attitudes towards exercise, social influence, persuasive leadership and communicating with people with physical disabilities, this book provides a contemporary approach to persuasion and communication in a sport, exercise and physical activity setting. It is an important text for upper-level undergraduate and postgraduate students, as well as academics in the fields of Sport and Exercise Science, Kinesiology, Health and Physical Activity Promotion, and related areas of Psychology.

part 1I|152 pages

Persuasion and messaging

chapter 1|19 pages

The evolution of health communications research

The consequent challenges and opportunities in the case of physical activity message framing

chapter 2|16 pages

The Elaboration Likelihood Model

Changing attitudes toward exercising and beyond

chapter 5|18 pages

Inoculation messaging

part 153II|113 pages

Interpersonal communication

chapter 10|15 pages

Need-supportive communication

Implications for motivation in sport, exercise, and physical activity

chapter 11|16 pages

Persuasive leadership in sport and exercise

Taking a closer look under the hood

chapter 13|16 pages

Embodiment in sport

Strength, readiness, aggression, and beyond